Page 28 - GS170201
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Education




        Know the risks before                                   much more likely to go out of their way to allow merchants
                                                                to stay in business despite those merchants operating at
        processing overseas                                     chargeback levels double or triple the U.S. threshold. This
                                                                enables merchants to shift resources from chargeback
                                                                management to other areas.
        By Theodore F. Monroe                                   Many offshore jurisdictions also offer tax and other
        Attorney at Law                                         financial incentives to entice merchants' business away
                                                                from U.S. banks. Many also have less-stringent obscenity
                   ffshore payment processing for high-risk card-  laws, which offers certain businesses a comfort level they
                   not-present merchants has never been bigger.   cannot achieve domestically.
                   Why? Many U.S. merchants in hard to place
        O verticals or with past processing problems            Buyer beware
        find that they simply cannot find U.S. acquirers willing to
        take them and, instead, must turn offshore to place their   Offshore processing has downsides. Plainly, the biggest
        transactions.                                           disadvantage is the cost: offshore processors and
                                                                aggregators frequently charge astronomical discount rates
        Visa and Mastercard rules label a wide range of business   of more than 10 percent along with hefty transaction and
        models as high risk. In addition to the obvious suspects   chargeback fees.
        including   marijuana   dispensaries,  adult-oriented
        websites, escort services, gambling websites and Internet   In  addition,  Visa  and  Mastercard  generally  look  upon
        pharmacies, this designation also applies to travel-related   offshore processing with disfavor. The rules strictly limit
        businesses, jewelry stores, car rental agencies and even   the conditions under which offshore processing can take
        tobacco merchants.                                      place. Visa rules prohibit cross-border processing entirely,
                                                                unless the enterprise actually conducts a portion of its
        Many of these merchants have difficulty obtaining       business abroad.
        processing because acquirers are concerned that the
        merchants present regulatory risk due to their marketing   Moreover, merchants who violate these rules face stiff
        practices and because they have difficulty staying within   fines,  penalties and the  possibility of being  prohibited
        the chargeback thresholds.                              from processing at all. Resourceful merchants can
                                                                circumvent these limitations without running afoul of
        The offshore allure                                     card brand rules by incorporating, and employing at least
                                                                some personnel, offshore.
        Processing offshore has advantages, but offshore
        processing is also rife with obstacles and risks. I'll first   Who's behind the magic curtain?
        delve into the potential benefits. The biggest advantage is
        clear: offshore processors will take merchants who simply   Merchants who process offshore must also be wary of un-
        cannot use domestic processors, whether due to business   scrupulous processors in countries that have strict privacy
        model, excessive chargeback rates, termination by a prior   laws. Many offshore processors don't generally publicize
        processor and/or placement on MATCH (an acronym for     (and often refuse to disclose) the identity of their acquir-
        Member Alert to Control High Risk, a database used by   ing banks. Thus, unsuspecting merchants may not learn
        acquiring banks to identify terminated merchants).      of a processor's precarious position until it is too late.

        Further, some of these merchants are either blatantly   Some offshore merchant agreements fail to identify not
        or borderline violating U.S. laws. For instance, many   only  the  acquirer  but  also  the  individuals  running  the
        supplement and skincare merchants have a questionable   processor. This is because many offshore processors are
        level of disclosures to the consumer of the company's   unregistered and aggregating transactions in the name of
        continuity program. And marijuana merchants are in a    another processing entity. Since risk is calculated based on
        legal grey zone in the United States due to current Justice   an evaluation of a merchant's business model, aggregated
        Department guidelines that can directly contradict some   accounts are extremely risky due to the potential for con-
        state laws.                                             tamination by a single "bad" merchant.

        Traditionally, high-chargeback merchants processing     Nevertheless, an otherwise vigilant business may discov-
        offshore also benefit from more lenient rules governing   er too late that it is part of an aggregated portfolio and
        chargeback levels. For instance, Visa Inc. rules set a   lose its ability to process when another merchant's trans-
        monthly chargeback limit of 1 percent, forcing many online   actions exceed the portfolio's chargeback limit and cause
        and MO/TO merchants to expend extensive resources       the entire account to collapse. Also, unscrupulous offshore
        to minimize chargebacks. Although the international     processors are legendary for not returning reserves at the
        chargeback levels have changed, offshore processors are   end of a relationship.


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