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CompanyProfile

ISO/MLS contact:
Keith Ashcraft
Director of Corporate Recruiting
800-966-5520, ext. 223
keith@electronicpayments.com
www.electronicpayments.com
www.bankcardprogram.com

Partner-first payment services

o attract a nationwide network of more than nel – a full salon/spa program with scheduling and multi-
1,000 sales agents requires more than premium merchant accounts; liquor store features; pool/bowling
products. According to Electronic Payments time clock so you can rent by the minute, hour, etc.; and
T Inc., managing a sales force this size requires also it supported full EMV integration and did tip adjust
agility, from developing new products, programs, soft- on EMV. Finally, the payment engine was PA-DSS vali-
ware, price structures and multichannel training to deliv- dated which isn't common in many systems, certainly not
ering high level customer service and support. in tablet systems."

EPI founder and Chief Executive Officer Michael Nardy Now EPI's flagship product, Exatouch has an in-house de-
started the company in 2000, working as a sales agent velopment team giving it undivided attention. The team
while still in college. In 2005, the executive team ex- regularly codes new features in two-week sprints, push-
panded and by 2015, EPI was processing $8 billion annu- ing cloud-based updates automatically to users along with
ally. Today the company employs about 100 people in its product release notes explaining each update. Simultane-
New York headquarters, Florida and Washington, where ously, longer-term developer projects are overlaid in 3- to
it houses product development, distribution, call center, 4-month intervals.
processing and support teams.
As a Windows-based POS system, Exatouch has fewer
For EPI, 2014 was a pivotal year. While many in the indus- limitations than Android or iOS based systems, improv-
try were adopting integrative models to expand capabili- ing development cycles, he added. It also allows room for
ties, EPI shifted to a POS product approach. As a longtime deeper vertical enhancements. For example, liquor stores
client of First Data Corp., EPI worked collaboratively to using Exatouch can manage 100,000 product SKUs (stock
launch the Clover Placement Program, reportedly pur- keeping units); and grocers can age PLU (price look-up)
chasing more Clover product in the initial rollout than codes for meat and other perishable products, as well as
any other company. manage 13-digit barcodes for deli items.

"It took a leap of faith to do that, but I felt that it was the In 2008, EPI launched the eGiftSolutions gift card plat-
right avenue to go, and our agents were clamoring for form ‒ free of charge except for card costs ‒ as a value-
a solution," Nardy said. "We really invented that model added service. EPI's suite also includes other business-
with First Data. They had to create the structure for us centric products. "Vault and ProCharge are unique prod-
to deploy our own Clover systems, whereas before you ucts because they are very much what you'd consider an
would buy them from First Data and they would ship 'integrated play' but the integrations are in accounting
them programmed and ready to go." software by Intuit (QuickBooks) and Sage (Sage 100, 300
and 500)," Nardy said, noting that ProCharge is a billing
Progress within, training throughout platform with e-invoicing and other features, while Vault

At the same time, EPI was making progress toward de- delivers ERP (enterprise resource planning) tools integra-
veloping its own POS system internally to better manage tion.
product lifecycles. "If you don't control the development
cycle, you have to plead your case to the company that Among the partner perks EPI offers are an online board-
does," Nardy stated. To accelerate product rollout, EPI ing app, an agent portal to track agreements and residuals,
made another pivot and acquired Exatouch in 2015. a real-time interactive forum and extensive training. Its
agent program features online training Tuesdays, webi-
"With Exatouch, I knew we could make the product even nar Wednesdays and a road show encompassing multiple
better," Nardy said. "Exatouch had many features in the U.S. locations to support the success of EPI sales partners.
Retail and Restaurant version that were key for our chan-

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