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Spotlight Innovators

"In my experience, I have found Harbortouch's POS Harbortouch sales partners have access to resources,
solution to be the best in the industry," Taffer stated. "Their educational tools and dedicated specialists to help them
POS system is unparalleled in terms of both price and grow and prosper. The company continues to evolve its
capabilities, the two most critical elements for any small free terminal and electronic cash register programs, which
or mid-sized businesses' success. I am proud to integrate feature best-in-class products and services.
my proven tools for increasing revenue with their best-in-
class system and bring the first truly smart POS system to Following are additional benefits available to
market." Harbortouch sales partners:

POS systems reward the people who sell them, too. Free terminals: The Harbortouch free terminal offering
Unlike countertop terminals that only process credit includes both a merchant-facing VX 520 terminal and
card transactions, POS systems are integrated business customer-facing VX 805 NFC/EMV PIN pad, which
management solutions with enhanced capabilities deliver a more practical and ergonomic setup than most
designed to help service providers, merchants and standalone EMV terminals. The unit is also available as an
consumers alike. all-in-one solution for merchants who prefer not to use a
PIN pad. This terminal offering is the best EMV/NFC
Following are key benefits to selling integrated POS
systems: Free POS: Why would a merchant choose a standalone
credit card terminal when they can receive a full-featured
• Lower Attrition: POS systems do more than payment touch-screen POS system for free? The ability to offer a
processing; they manage numerous business-critical free POS system sets Harbortouch sales partners apart
tasks, making them indispensable. Merchants who from the other bank card sales reps.
use them are less likely to leave or be receptive to
competitive offers. Studies show attrition rates are 66 Differentiation: Instead selling on rate or offering low
percent lower among merchants with POS systems value, "me-too" terminals, Harbortouch sales partners
than among those with standalone credit card provide high-value solutions that business owners can
terminals. appreciate. This powerful sales tool enables partners to
get in front of more business owners and close more deals.
• Enhanced Profitability: POS systems appeal to
high-volume, high-margin merchants, who rely Upfront Bonuses: Partners receive lucrative upfront
on advanced technologies to run their businesses. bonuses as high as $550 for each POS system placed, free
Meeting these requirements gives service providers of charge.
a competitive edge and access to an elite class of
merchants that remains out of reach to those who are Continuous education: The thought of learning how to
stuck selling just credit card terminals. sell POS systems may seem daunting, but Harbortouch
• Improve Margins: POS systems are intelligent provides comprehensive training and support every
solutions with the capacity to enhance a merchant's step of the way. As Harbortouch sales partners progress
business. Selling these systems redirects discussions through the system, they gain practical knowledge that
from rates and fees to how to improve operations and helps them close deals. Here are some examples:
get a fast return on investment (ROI). Sales partners • POS 101: This web-based course creates the founda-
can seal the deal without decreasing margins. tion for selling POS. It covers all POS fundamentals,
• Future-Proof Accounts: Selling full-featured POS providing an overview on everything from hard-
systems is a world apart from selling credit card ware and software to features and reporting. It also
processing. It facilitates true partnerships between explains POS system benefits and sales techniques
merchants and service providers that encompass all that will help convey these benefits to potential mer-
facets of business management. As new payment chants. With over 300 slides of information, this on-
types and technologies emerge, service providers line course provides Harbortouch sales partners with
will be first in line to help merchants incorporate the basic knowledge to succeed in POS system sales.
these technologies into their unique business models. • Training Webinars: After completing POS 101 and
Harbortouch, a full merchant services provider beginning to sell POS systems, partners can expand
their knowledge to close more deals. Harbortouch
In addition to the indisputable benefits of selling integrat- trainers routinely schedule training webinars de-
ed POS systems, Harbortouch offers sales partners a full signed to help partners increase their POS knowl-
range of merchant services solutions, services and sup- edge and stay current with industry trends. These
port. The company debuted the first free electronic cash webinars continue their POS education and sharpen
register and countertop terminal programs and continues their expertise.
to lead payments industry innovation.