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Education

StreetSmarts SM

Steve Feldshuh

“Talk To Steve”

Why not talk to Steve?

By Steven Feldshuh
President of Merchants' Choice Payment Solutions East
Join the conversation
Editor's note: With this issue, Steven Feldshuh kicks off his one-year term
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as Street Smarts author. A new era begins, as the column will now Steven Feldshuh is posting questions for Street Smarts under the
run from September through August. We've appreciated his disarming moniker Talk to Steve in GS Online's MLS Forum. The forum is a
honesty and fresh thinking for some time now, and are thrilled to have place where seasoned payment veterans and newbies alike share
him helm this column. Please give him a warm welcome. perspectives and advice. Recent topics under discussion include
cash discount programs, cannabis payment solutions, anti-money
ver the last year, I have been writing arti- laundering and underwriting requirements, Square, Operation
cles for The Green Sheet and was pleased Choke Point, Clover reprogramming issues, and much more.
to be asked to become the writer for Street
O Smarts . I feel honored to fill this position It's easy to join. Just click the login link in the upper right-hand
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and do hope to live up to expectations with articles that side of our home page, www.greensheet.com, and register for the
you can learn from as well as enjoy reading.
website. Then click the Forums link in the black menu bar and
I chose the combination tagline and MLS Forum name register for the MLS Forum. Check it out. See what your peers have
to say and add insights of your own.
Talk to Steve because I really need your feedback and
comments to make the Street Smarts articles about what
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you want to read. It is urgent today more than ever to
voice our thoughts and solutions and be able to share our
knowledge. Hopefully, on the MLS Forum, I will be able eight years, I helped develop a sizable organization and
to get much valuable input from you, as well as reconnect gained much knowledge from that building experience.
to some old friends and make new friends. My articles
typically will inject some humor, because finding humor Yes, the industry continually evolves and so have my
in our daily life has worked well for me. work positions. Again, in 2008, I found myself having
to start a new ISO, and it happened again in 2011. As a
Some details about Steve partner in MCPS East, my current role is President and
During the past 18 years working in the industry, I have Director of Sales. Leading a smaller ISO, I have had to
been involved from the sales point of view but have also wear various hats, which is the part I enjoy. Every day
had some experience in ISO operations as well. In 1999, I brings a welcome challenge. With all my heart, I love this
worked as a sales representative, then a sales manager, and industry and have not been shaken each time a roadblock
within the first year of this new and stimulating career, has gotten in my way. If anyone thinks our chosen career
became part owner of a small, upstart ISO. Over the next is clear sailing, just walk in tomorrow and read your
emails. You'll be reminded of just how swiftly things

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