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The app's open architecture and extended application
programming interface library are designed to simplify and
automate all facets of integration with back-end processing
systems and ancillary applications such as those supporting
gift and loyalty programs.
When customers order ahead with the Apptizer mobile app,
Company: Apptizer Inc. participating merchants receive the orders on connected
Product: Apptizer tablet devices or modern POS systems, including Poynt
Website: www.apptizer.io and Clover, Vasquez said. These connected devices can be
paired with Bluetooth printers to issue instant receipts in
Contact: sales@apptizer.io pick-up and delivery zones.

Convenience, engagement, value
Mobile ordering app delivers The key to making an app successful is convenience,

big brand mPOS experience engagement potential and long-term value, Apptizer
representatives stated. Following are examples the company
provided for how retail and hospitality merchants can use
Apptizer to enhance the customer experience. They can:
alo Alto, Calif.-based Apptizer Inc. created the
eponymous Apptizer, a mobile storefront solu- • Personalize their brand message by leveraging
tion designed to enhance processing systems and customer data
P improve the mobile customer experience. Small • Offer unique value by integrating loyalty, gift and
and midsize businesses can use the solution's wizard-based rewards programs
tools to create customized mobile ordering apps in min- • Increase Internet presence and word-of-mouth by
utes, without coding; the apps can be integrated with pay- allowing users to share their experiences on social
ment gateways, POS systems and ecommerce platforms, media
the company stated.
• Support order-ahead and pay-ahead options by
The turnkey solution facilitates a range of mobile ordering integrating the app into POS systems
capabilities, including instant notifications, order status • Use push notifications to update customers on
tracking, discounts and promotions, logo and color scheme order status and targeted, personalized offers
branding, and real-time menu/product catalog updates.
Also included are preconfigured, industry-specific • Enable single-click, in-app purchases
templates with recommended market pricing. "We live in • Update menu items in real time
a very impatient society," said Dinesh Saparamadu, Chief • Reduce and eliminate customer wait times with
Executive Officer and founder of Apptizer. "Customers are order-ahead capabilities
no longer willing to wait in line, and merchants are using
self-service models and push notifications to reduce wait • Access enhanced reporting and purchase history
times." to send targeted offers to customers
Solve retail's last mile
Bill Vasquez, the company's Director of Channel Sales,
added, "All merchants have to do is upload their logo and "Apptizer brings in the last mile integration point through
product pricing to receive an Android app within a few a native application by forming strategic partnerships
hours, or an Apple-approved iOS app within a few days. with ecommerce and POS terminal vendors, helping these
Apptizer merchants own their customer data, which vendors complete the loop with respect to offering an end-
enables them to create segmented, targeted promotions to-end digital experience to their customers," Apptizer
while fully controlling the customer experience." representatives stated.
Merchant, reseller benefits
Saparamadu and Vasquez expect to see continued growth
Apptizer can improve brand identity and customer in mobile app and storefront development as business
loyalty, which are two major areas of need, Vasquez noted. owners increasingly use mobile solutions to improve the
"Merchants can increase revenue and compete with larger customer experience. With growing consumer adoption of
retail and hospitality brands," he said. "Apptizer can also smartphones, merchants must reduce the gap between what
help reseller partners improve merchant account retention customers want and what they can offer, by delivering agile
and generate new sources of recurring revenue." Vasquez and seamless mobile solutions, they noted. "Smartphones
stated that merchants and sales channel partners who have become a necessary channel of communication
have implemented the app are reporting increased orders, for business owners; just having a web page is no longer
reduced labor costs and enhanced customer loyalty. enough," Vasquez said. "Businesses must support mobile
users to stay relevant."
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