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ISOMetrics

Connected-consumer commerce trends Connected commerce preferences, patterns:

alker Sands Communications' Future of Prefer to shop in physical stores 54%
Retail 2017: The Connected Consumer and the Percentage, ages 18-25, who prefer stores 58%
Changing Face of Commerce revealed that of
W over 1,600 U.S. consumers surveyed, 41 per- Percentage, ages 26-45, who prefer stores 46%
cent completed all or a majority of 2016 holiday purchases Prefer to shop online 46%
online, 30 percent spent over $500 online without seeing an
item first; and 46 prefer to shop online via desktop, mobile Prefer to shop online via desktop 33%
or voice-controlled devices. Following are additional high- Shop online at least once weekly 29%
lights from the survey. Always or often shop via mobile app 29%
Device ownership (U.S. market penetration): Prefer to shop on mobile device 8%

Smartphones 78% Prefer to shop from mobile app 4%
Tablet devices 55% Have made voice-controlled purchase 19%
Voice-controlled devices 24% Prefer to shop on voice-controlled device 1%
Wearable fitness trackers 18%
Smartwatches 13% In-store commerce drivers:

Exclusive discounts 64%
Food and beverage
offerings 30%
Personalized shopping
experience 18%
Live product
demonstrations 18%
Special events,
entertainment 17%
Family, kid activities 16%
Smart dressing rooms 15%
Virtual reality experience 13%
Better mobile experience 12%
Mobile app choice
preferences, drivers:

The Conference for Branch & Retail Own a third-party 51%
marketplace app
Banking Innovators Own a retailer app 40%

Own a brand app 13%
FUTUREBRANCHES.WBRESEARCH.COM
App choice driven
by exclusive discounts 48%
App choice driven by
easy purchase process 31%
App choice driven
by product presentation 26%
App choice driven by
personalization 13%

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