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CompanyProfile

ISO/MLS contact:
Gary Alloy
Chief Executive Officer
770-552-0100
gary@nationalbenefitprograms.com
www.nationalbenefitprograms.com

Value beyond Brand names

NBP stated its base of 100,000 members gives it power to
processing negotiate discounts with major brands, including UPS,
Sprint, ADP, Office Depot, Staples, Go Daddy, Priceline
and more. At only $10 a month for each user, the program

hen Gary Alloy and Mark Zisholtz co- more than pays for itself, according to Alloy.
founded Atlanta-based National Benefit
Programs LLC in 2009, they set out to cre- "A business can use Office Depot or Staples to buy furniture
W ate a way to put more money in the pockets to get a nice discount, and they can get computers, fax
of ISOs and merchant level salespeople (MLSs) by saving machine, copier, chairs, furniture, pens, pencils – saving
them and their merchant customers money on expenses. up to 80 to 85 percent depending on the particular thing
Alloy, the company's Chief Executive Officer, noted that that they are looking for," he said. "We also use American
today, active program members save from 10 to 85 per- Data for payroll and UPS for shipping. You can get up to
cent on more than 100 products and services. a 27 percent discount with ADP on processing on payroll,
which is pretty significant. If they use just one benefit
As a former payment professional, Alloy, knows once a month, it is more than the premium that they pay
controlling costs can make a difference. "The reason why for the package."
I left the credit card business was because of attrition Marketing muscle
and margin compression," he said. "I thought about how
I could provide ISOs a program to offer merchants that ISOs deliver the program through their websites, where
could actually help them stop losing money on buying merchants place orders directly with manufacturers. A
different benefits for their business, and that's how I came designated person from the ISO's information technology
up with National Benefit Programs." department can work with NBP to design the website, or
the company can help design it for them.
Deep discounts on products, services

The company's leadership team now includes Rob Riggs, NBP also partners with ISOs on multilayered marketing
Chief Technology Officer, who provides major discounts campaigns. "We ask the ISO to send out emails, regular
to ISOs and MLSs on manufacturer and retail products mail and put a statement message on their credit card
through the merchant benefits program. Members save processing statements to the merchants once a month,"
money on shipping, office supplies, air travel, hotels, Alloy said. "We send them out a welcome letter introducing
car rentals, legal services, payroll, software, computers, our program … and we try to engage with the merchant
electronics, web design and cell phone services, among every month with new benefits that we offer to keep it
other offerings. fresh. In our marketing campaigns, we work directly with
the ISO, and we help them market the program because
"Merchants who use our program are finding significant nobody can help them market the program better than
savings that offset any discount they can get through us."
somebody else," Alloy said. Satisfaction guaranteed

Alloy said ISOs subscribing to the program have an NBP offers a full refund to customers if they become
advantage over their competitors because the benefits dissatisfied. "If you're unhappy with our product, or our
help them retain more customers. "ISOs face the challenge service, we will give you back 100 percent of the money
of keeping their merchants, and one way you can do that you put in," Alloy said. "It doesn't matter if you're in for a
is to offer value-added services," Alloy said, adding that month, six months, or a year; we will return your money
the program makes merchants stickier because once no questions asked."
they experience the benefits, they will think twice about
switching providers. The company prides itself on the fact that no customer
has ever asked for a refund. "There is nothing better than
that," Alloy said.

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