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NewProduct

• Onboarding: The Infinicept onboarding tool is a
frictionless decision engine designed to simplify and
optimize account boarding to external processors,
payment gateways and customer relationship
management applications.
Company: Infinicept
Product: Payment Facilitator in a Box • Social media scoring: Infiniscore, Infinicept's social
Website: www.infinicept.com scoring capability, leverages social media insights to
verify identities and evaluate sub-merchants and
Contact: info@infinicept.com their owners. The automated solution is designed to
enhance know your customer (KYC) programs and
Tailored solutions for • Merchant application: Infinicept's graphical user
other underwriting procedures, the company stated.

the payfac community interface, API library and white-label platform are
designed to simplify account boarding. It includes
an electronic merchant application with click-to-
agree functionality, a signature panel and PDF
enver, Colo.-based Infinicept, launched in 2017, printout capability.
has created Payment Facilitator in a Box, a suite
of payment acceptance services designed to • Underwriting: Infinicept's flexible, configurable
D help payment facilitators (payfacs) efficiently underwriting tool has a KYC module and can also
manage and scale their businesses. Co-founders Todd be integrated with existing KYC systems. A manual
Ablowitz and Deana Rich described the framework as flex- underwriter's dashboard displays all pertinent
ible, scalable and processor agnostic. The technology suite's information on one screen.
essential tools and resources can be used collectively or
individually, enabling payfacs to fully integrate the plat- • Back-office operations: Infinicept's suite of back-
form or choose from an expanded menu of services, they office solutions contains multiple functions and
stated. interfaces, from detailed transaction reporting
to funding, customer service, maintenance and
Payment consultants Ablowitz and Rich said the concept chargeback management.
for Infinicept evolved over time, as they worked with other Global facilitation enablement
payfacs. They partnered with Christopher McNabb, Chief
Executive Officer of iClassPro Inc., to build the technology "When your company or ISO adopts the payfac model,
stack, after helping him launch iClassPro's payfac. The everyone can get you software," Ablowitz said. "What you
project's success became a template for Infinicept, which don't always find are people who know what is happening
leverages each partner's knowledge, connections and in every region of the world. Deana and I have been to the
expertise. Philippines, Romania, Poland and all over Southeast Asia,
helping companies determine how these models work."
"We knew if we could remove the pain points that come
from developing a standalone platform and replace that As a global service provider, Infinicept is well positioned
with a robust suite of products that can smooth and to meet evolving demands, Ablowitz noted. The company
accelerate the interactions across the payment facilitator is helping clients and channel partners meet complex
ecosystem, we could create phenomenal value for ourselves organizational challenges as they grow and scale their
and customers," McNabb stated. businesses. "Payfacs have clearly outgrown basic merchant
Market-ready solutions aggregation platforms," he stated. "As they increase in size
and complexity, these companies require more nuanced
Payfacs frequently underestimate the time, materials services and support. We keep innovating, based on what
and effort required to embed payments into their we see all over the world."
service offerings, Ablowitz noted. Infinicept clients can
choose to build their own platform, use the company's Ablowitz expects efficiencies of scale to drive continued
turnkey solution or selectively integrate its application growth in the payfac market and predicts revenues will
programming interfaces (APIs) into their platforms. This reach $4.4 billion in the next five years. "It is critical for
freedom of choice and consultative support gives payfacs payfacs to build sustainable, open-ended systems to
the creative latitude to build a frictionless experience for easily integrate with any sponsor, processor, gateway or
payfacs and their sub-merchants, he said. CRM," he said. "They need strong partners that can help
them automate processes and create frictionless merchant
Following are examples the company provided of its acceptance, without taking a slice of their transaction
market-ready solutions: revenue."

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