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Spotlight Innovators

that only process credit card transactions, POS systems are
integrated business management solutions with enhanced
capabilities designed to help service providers, merchants
and consumers alike.
Following are key benefits to selling
integrated POS systems:

• Lower Attrition: POS systems do more than payment
processing; they manage numerous business-critical
tasks, making them indispensable. Merchants who
arbortouch is a leading national supplier of use them are less likely to leave or be receptive to
point of sale (POS) systems, credit card pro- competitive offers. Studies show attrition rates are 66
cessing equipment and a full range of mer- percent lower among merchants with POS systems than
H chant services. Ranked by the Nilson Report as among those with standalone credit card terminals.
one of the largest payment processors in the United States,
Harbortouch currently handles the merchant accounts for • Enhanced Profitability: POS systems appeal to high-
over 120,000 merchant locations and processes in excess volume, high-margin merchants, who rely on advanced
of $10 billion annually, with those numbers continu- technologies to run their businesses. Meeting these
ally increasing. The company offers an unparalleled free requirements gives service providers a competitive
equipment program that supplies a full-featured POS edge and access to an elite class of merchants that
system to restaurants and retail businesses with no up- remains out of reach to those who are stuck selling just
front costs. credit card terminals.
• Improve Margins: POS systems are intelligent solutions
What’s New: with the capacity to enhance a merchant's business.
Jon Taffer endorses Selling these systems redirects discussions from rates
and fees to how to improve operations and get a fast
return on investment (ROI). Sales partners can seal the
Harbortouch POS • Future-Proof Accounts: Selling full-featured POS
deal without decreasing margins.

systems is a world apart from selling credit card
on Taffer is best known as the outspoken host on processing. It facilitates true partnerships between
Spike TV's hit show Bar Rescue where he trans- merchants and service providers that encompass all
forms struggling bars into profitable hotspots. facets of business management. As new payment types
J However, Taffer is much more than meets the and technologies emerge, service providers will be first
eye. Jon is recognized internationally as an award-win- in line to help merchants incorporate these technologies
ning hospitality consultant. With over three decades of into their unique business models.
hands on experience, he has owned and operated 17 Harbortouch, a full merchant
hospitality businesses, consulted with over 800 venues services provider
in 30 countries and has worked with powerhouse brands
like Hyatt Hotels, Hilton Hotels, TGI Fridays, Subway, In addition to the indisputable benefits of selling integrat-
Wolfgang Puck Express, Anheuser-Busch, AMF Bowling ed POS systems, Harbortouch offers sales partners a full
Centers and many more. range of merchant services solutions, services and sup-
port. The company debuted the first free electronic cash
Over this impressive career, Taffer has worked with register and countertop terminal programs and continues
hundreds of products for bars and restaurants, but he has to lead payments industry innovation. Harbortouch sales
never officially endorsed any product until now. Earlier partners have access to resources, educational tools and
this year, Taffer endorsed Harbortouch's touchscreen POS dedicated specialists to help them grow and prosper. The
systems and also announced that he is partnering with the company continues to evolve its free terminal and elec-
company to collaborate on development of the industry's tronic cash register programs, which feature best-in-class
first "smart” POS (sPOS) system. "In my experience, I have products and services.
found Harbortouch's POS solution to be the best in the
industry," Taffer stated. "Their POS system is unparalleled Following are additional benefits available to
in terms of both price and capabilities, the two most critical Harbortouch sales partners:
elements for any small or mid-sized businesses' success.
I am proud to integrate my proven tools for increasing Free terminals: The Harbortouch free terminal offering
revenue with their best-in-class system and bring the first includes both a merchant-facing VX 520 terminal and
truly smart POS system to market." POS systems reward customer-facing VX 805 NFC/EMV PIN pad, which
the people who sell them, too. Unlike countertop terminals deliver a more practical and ergonomic setup than most
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