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Education

New year, new
What are you chargebacks

waiting for? By Don Bush
Kount Inc.

or many, the new year brings a fresh start, a
clean slate. Unfortunately, many merchants
without a fraud strategy in place soon will
Let me help you increase your F realize they were on the naughty list during
the previous holiday season, becoming a victim of a
bottom line today! nasty side effect of fraud: chargebacks.
Chargebacks are a huge issue for merchants after
a busy holiday retail season. And many merchants
We make it easy for you to reach your won't know if they were victims of higher fraud dur-
target audience with a personalized ing the holiday season until the end of the first quar-
ter of 2018. By the time chargebacks get fully reported
custom advertising campaigns to meet for the 2017 holiday season, merchants are 60 to 90
your companies individual needs today. days or more down the road.

Not only will they have missed the chance to stop
• Spotlight Innovators’ • Resource Guides fraud, but an audit to identify the cause of that fraud
Web Pages (multiple options will be expensive and difficult. In fact, it may be im-

• Custom Videos available) possible to learn enough from those aged transac-
tions to prevent a future attack by the same methods.
(multiple level • Print advertising In addition, the lag in chargeback reporting means
options available) (multiple options companies' financial reports will show a distorted
• Targeted Email available) picture of performance. Those great sales and profits
seen in December could turn out to be ugly losses in
Campaigns • Online advertising February, March and April.

Five tips for improved fraud strategies

For businesses seeking the best ways to protect them-
selves in 2018, there are many ways to stay a step
ahead of fraudsters to curb chargebacks and remain
fraud free throughout the entire year. Read on for
five tips for merchants who are evaluating their fraud
strategies this year.

1. Maximize the use of artificial intelligence
(AI). To truly capitalize on all that AI and ma-
chine learning have to offer, fraud solutions must
implement a combination of four pillars: patent-
ed, proprietary technology; vast amounts of data;
Danielle Thorpe AI to make sense of all of that data and to iden-

AVP Media Partnerships tify anomalies; and finally, human intelligence.
AI by itself is not enough – the key is the addition
Call me for details of the human element to calculate specific toler-
ance and risk levels for each specific business to
provide real intelligence for retailers.
707.284.1686 2. Identify type of mobile device being used.

The first rule in fraud detection is the simplest,
DANIELLE@GREENSHEET.COM and one that all merchants should already be able
to determine. iPhones, iPads, Android devices,
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