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500 retailers and more than 1,000 consumers how they felt Payment method usage in global Percentage Total volume
about certain omnichannel capabilities. Following are key e-commerce (in billions)
findings from the survey.
Charge and deferred debit cards (AmEx, 5.5% $152
etc.)
Consumer omnichannel desire Merchant reality
Prepaid cards 3.0% $82
70 percent want in-store and online shopping 44 percent offer both
options Prepay (paysafecard, NeoSurf, etc.) 1.9% $51
57 percent want buy online, return in-store as 20 percent offer this option Postpay (Boleto, Konbini, etc.) 1.5% $40
an option E-invoices (Klarna, AfterPay, etc.) 0.4% $11
39 percent want buy online, pickup in-store as 27 percent offer this option Others (Bitcoin, BOKU, etc.) 0.4% $11
an option
Direct debits 0.1% $1
40 percent prefer to shop where all of the above
are offered Source: Worldpay, Global Payments Report: Your definitive guide to
the world of online payments, November 2017
Source: Cayan LLC, 2017 retail and consumer omnichannel survey
For a quick snapshot of the U.S. market, ecommerce was
The Cayan survey revealed that many retailers have not expected to edge upward 15.8 percent and generate $452.76
kept pace with growing customer demand for convenience billion for the year, capturing 9 percent of U.S. retail
and speed in the shopping experience. Cayan Chief sales, according to eMarketer. And the top 10 ecommerce
Executive Officer Henry Helgeson believes that small and websites, collectively, were expected to produce 64 percent
midsize retailers right now are at an inflection point. of those sales. Positioned at the top, Amazon was projected
to reel in 43.5 percent of U.S. retail sales online this year
In addition, WorldFirst estimated that of the 29.6 million totaling an estimated $196.75 billion.
U.S. small businesses operating today, 28 percent don't
have a website, and of the 72 percent that do have websites, Gen Z bolsters in-store traffic
74 percent aren't online ecommerce enabled.
While the millennials (also known as Gen Y) have grabbed
Guiding SMB omnichannel expansion through integrated the spotlight in recent years for abandoning traditional
systems will remain a top challenge for ISOs; however, the retail stores in favor of ecommerce, the post-millennial
rewards could pay off, especially for merchants that cater generation, Gen Z, prefers to shop brick-and-mortar.
to women, which as a group tend to place a high premium
on buy online/pickup in-store and buy online/return in- In a first-time poll of Gen Z girls (ages 13 to 22), digital
store channel options, according to consumers surveyed media company Sweety High confirmed this generation
by Cayan. unanimously supports in-person shopping, which could
bode well for physical stores that engage this growing
Mobile pay, ecommerce see gains segment.
A Worldpay global payments report published in the
fourth quarter of 2017 indicated online e-wallet usage Gen Z shopping preferences Ages 13-16 Ages 17-19 Ages 20-22
in the United States surpassed debit cards by 7 percent, by channel
and researchers predicted within five years e-wallets will In-person at a store/mall 74% 74% 78%
overtake credit cards as the leading payment method.
On websites using personal 37% 42% 59%
computer
For an accurate bead on which payment methods dominate
e-commerce today, Worldpay analyzed data from 36 On websites using smartphone 26% 42% 46%
countries and released the following report. Source: Sweety High, 2017 Gen Z Holiday Gifting and Influencer
Report
Payment method usage in global Percentage Total volume
e-commerce (in billions) Without question, Gen Z will be the next consumer
group to watch as their spending power and influence
E-wallets (PayPal, Alipay, etc.) 39.2% $1,076 take shape. First Annapolis Consulting estimated this
Credit cards 19.3% $532 segment of the population will represent up to 40 percent
Offline bank transfers 11.6% $319 of U.S. consumers by 2020. Armed with technology and
Debit cards 9.8% $270 omnichannel convenience, this new generation and the
generations that preceded it will continue to drive the
Cash on delivery 7.4% $202 trends we saw blossom in 2017.

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