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Spotlight Innovators

do not install IRIS CRM, but instead access it through a this year, Taffer endorsed Harbortouch's touchscreen POS
secure website built and hosted by IRIS CRM, a certified systems and also announced that he is partnering with the
PCI Level 1 Compliant Service Provider. Headquartered company to collaborate on development of the industry's
in Brooklyn, New York, IRIS CRM offers a fast-paced and first "smart” POS (sPOS) system.
stimulating corporate culture and a team environment that
leverages the latest technologies to deliver reporting and "In my experience, I have found Harbortouch's POS
business process automation services to our clients in the solution to be the best in the industry," Taffer stated. "Their
payment processing industry. A typical client is an ISO that POS system is unparalleled in terms of both price and
is looking to consolidate their day to day operations into capabilities, the two most critical elements for any small
a single tool. IRIS CRM provides a single portal to handle or mid-sized businesses' success. I am proud to integrate
every process from the time that a lead is a seed - all the my proven tools for increasing revenue with their best-in-
way through the lifespan of an account. class system and bring the first truly smart POS system to
market."

POS systems reward the people who sell them, too.
Unlike countertop terminals that only process credit
card transactions, POS systems are integrated business
management solutions with enhanced capabilities designed
to help service providers, merchants and consumers alike.

Following are key benefits to selling integrated POS
systems:

• Lower Attrition: POS systems do more than payment
arbortouch is a leading national supplier of processing; they manage numerous business-critical
point of sale (POS) systems, credit card pro- tasks, making them indispensable. Merchants who
cessing equipment and a full range of merchant use them are less likely to leave or be receptive to
H services. Ranked by the Nilson Report as one competitive offers. Studies show attrition rates are 66
of the largest payment processors in the United States, percent lower among merchants with POS systems
Harbortouch currently handles the merchant accounts for than among those with standalone credit card
over 120,000 merchant locations and processes in excess terminals.
of $10 billion annually, with those numbers continually • Enhanced Profitability: POS systems appeal to high-
increasing. The company offers an unparalleled free equip- volume, high-margin merchants, who rely on advanced
ment program that supplies a full-featured POS system to technologies to run their businesses. Meeting these
restaurants and retail businesses with no up-front costs. requirements gives service providers a competitive
edge and access to an elite class of merchants that
What’s New: remains out of reach to those who are stuck selling
just credit card terminals.
Jon Taffer endorses • Improve Margins: POS systems are intelligent

solutions with the capacity to enhance a merchant's
Harbortouch POS business. Selling these systems redirects discussions
from rates and fees to how to improve operations and
get a fast return on investment (ROI). Sales partners
on Taffer is best known as the outspoken host on can seal the deal without decreasing margins.
Spike TV's hit show Bar Rescue where he trans- • Future-Proof Accounts: Selling full-featured POS
forms struggling bars into profitable hotspots. systems is a world apart from selling credit card
J However, Taffer is much more than meets the processing. It facilitates true partnerships between
eye. Jon is recognized internationally as an award-winning merchants and service providers that encompass all
hospitality consultant. With over three decades of hands facets of business management. As new payment
on experience, he has owned and operated 17 hospitality types and technologies emerge, service providers will
businesses, consulted with over 800 venues in 30 coun- be first in line to help merchants incorporate these
tries and has worked with powerhouse brands like Hyatt technologies into their unique business models.
Hotels, Hilton Hotels, TGI Fridays, Subway, Wolfgang
Puck Express, Anheuser-Busch, AMF Bowling Centers and Harbortouch, a full merchant services provider
many more. In addition to the indisputable benefits of selling integrated
Over this impressive career, Taffer has worked with POS systems, Harbortouch offers sales partners a full range
hundreds of products for bars and restaurants, but he has of merchant services solutions, services and support. The
never officially endorsed any product until now. Earlier company debuted the first free electronic cash register and

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