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Spotlight Innovators

eadquartered in Troy, Michigan, award-win-
ning North American Bancard is an industry
leader in credit card processing, providing a
H variety of merchant services that help client
companies of all sizes develop solutions for payment pro-
cessing, including credit, debit, EBT, check conversion and
guarantee, gift & loyalty cards, and much more. As an MSP/
ISO since 1992, North American Bancard is dedicated to
offering the highest service levels, exceptionally competi-
tive pricing, and the latest technology to its client compa-
nies, including Pay Anywhere, its proprietary point-of-sale
(POS) solution. With over $34 billion worth of payments
processed for more than 250,000 businesses every year,
North American Bancard is determined to help American
business prosper. .
What’s New:
Empowering online sales

F or the first time ever in 2017, ecommerce outpaced traditional over-the-counter sales during the holiday season.

Thanks to years of patient cultivation and trust building, online merchants have finally won over the hearts –
and pocketbooks – of the consumer.

In accordance, the idea of online selling is no longer a giant hurdle for the smaller merchant who wants to sell their wares
on the Internet. Hundreds of tools now exist to help even the smallest of businesses build engaging, conversion-friendly
ecommerce websites. These technologies also help merchants catalog and present products, offer real-time quantity, size,
and color selections, and even showcase merchandise via live video links. Online marketplaces are also popping up
everywhere, giving independent sellers and micro merchants a viable piece of the action.

“Regardless of the product or service, virtually every merchant in the world now has an outlet for selling online,” said Bom
Lee, vice president of sales at North American Bancard. “We’re seeing a new age where the online customer experience is
now driving all the other channels of retail business.”
The brain behind the transaction

Behind every online transaction is a payment gateway. It is an elusive technology that operates in the background and
somehow knows how to be the transaction gatekeeper, traffic cop, and data steward all at once.

Indeed, today’s gateways are truly powerful engines.
They are now equipped with far more functionality
than their early predecessors, which were merely used
for authenticating, authorizing, and batching daily
transactions. The contemporary gateway does all this
and more – warding off cyber criminals, encrypting vital
cardholder data, and importing real-time payment data
into other enterprise systems and a daily dashboard.

This said, not all gateways are created equal, and some
are more suited for focused online selling than others.
According to Lee, merchants who are serious about
selling products online for the long term should consider
choosing a gateway product that not only supports their
selling needs today, but is versatile enough to support
their evolving ecommerce needs.