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What are you Insider’sreport

on payments:

waiting for?

Let me help you increase your

bottom line today! Prepaid debit going

We make it easy for you to reach your mainstream
target audience with a personalized
custom advertising campaigns to meet By Patti Murphy

your companies individual needs today. ProScribes Inc.
really like prepaid debit cards, and I'm not
• Spotlight Innovators’ • Resource Guides alone. According to the TSYS 2016 U.S. Consumer
Web Pages (multiple options Payment Study, nearly three out of five adult
• Custom Videos available) I Americans (29 percent) use general-purpose
(multiple level • Print advertising (branded) reloadable prepaid debit cards. Most of these
folks, like me, are not unbanked or underbanked, the
options available) (multiple options terms used to described consumers with no or tenuous
• Targeted Email available) relationships with banks. Our reasons for carrying pre-
Campaigns • Online advertising paid debit cards are varied, but three stand out as the
most common: budgeting, convenience and security.

Like many consumers my age (AARP-eligible), I prefer
not to buy too much on credit. Cash is a hassle, and easy
to lose track of. Debit cards are too vulnerable. As long
as banks issue debit cards with magnetic stripes, I worry
about smart crooks accessing my card information and
using it to empty out my bank accounts. With a prepaid
card the only funds at risk are what I put on the card:
pocket money, typically a few hundred dollars at a time.
Plus there's this added benefit: I use Bluebird, a prepaid
card issued by American Express Co. I don't carry
a traditional AmEx card – it's too pricey for my taste.
But Bluebird, prominently emblazoned with the AmEx
Danielle Thorpe logo, provides the same wallet panache.

AVP Media Partnerships Expanding user base for prepaid
Call me for details The irony doesn't escape me. Prepaid cards, after all,
are commonly associated with the unbanked and
707.284.1686 underbanked. But that's a misconception. Javelin
Strategy & Research reported last year that nine out
of 10 prepaid cardholders also have credit and/or debit
DANIELLE@GREENSHEET.COM cards; 73 percent have all three. Just 7 percent of those
surveyed use prepaid cards exclusively.

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