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Education




                                                                all been lured in by the promises of huge signing bonuses,
            I, like many of you, used to think we               only to find out if, for example, a merchant brought in by
        were protected if we had a signed contract.             an agent leaves in a year, the bonus is pulled back.
           However, as several contributors noted               Most of us have been put in situations where our costs
             in the MLS Forum, wording can be                   increased, but we were never notified. Some of us have
          interpreted in several ways. Differences              filled out merchant applications not realizing we were
                                                                having our merchants sign an agreement with coding we
           of opinion regarding what a contract's               were not schooled on that plays around with card brand
           terminology actually means can lead to               fees, such as higher assessment or access fees than are
         acrimony and significant business losses.              published by the card companies.
         Suing a large ISO or processor is possible,            Investigate thoroughly
          but do you really have the deep pockets               Another suggestion I received from the field is that
           and time to try and obtain a favorable               you wouldn't invest your hard earned dollars in the
                           settlement?                          stock of a company that has financial issues unless you
                                                                understand the market and have a tolerance for the high
                                                                risks associated with gambling. Well, the same can be said
                                                                about the company you work with. It is definitely worth
        It is quite possible that this sales office is being taken   the time to investigate the entity you are going to commit
        advantage of by whoever in the chain is above them.     too.
        Read, consult before signing
                                                                Not only should you find out about the company's culture,
        The practice of ISOs passing through additional costs   you should also determine how much debt the company
        to their sub-offices is ongoing in our world. Here is my   carries. A super-ISO that is struggling under a huge debt
        thought for anyone contemplating signing up with a new   load may do some things that could prove to be detrimental
        group: thoroughly read the contract you are signing. Have   to your business. A debt-ridden ISO may be forced to play
        an attorney with industry experience review what you are   games with its merchant base and with your residuals. So
        planning to sign, as well. Do not sign an exclusive unless   be smart and investigate.
        you are positively sure of the ethical nature and practices   Steven  Feldshuh,  President  of  Merchants'  Choice  Payment  Solutions
        of the entity you are dealing with.                     East, has 18 years' experience in sales and ISO development. Directly

                                                                prior to joining MCPSE in 2012, he was President of Payment Partners.
        I, like many of you, used to think we were protected if   In his current position, Steven devotes the bulk of his time to assisting
        we had a signed contract. However, as several contributors   agents in building their portfolios. Contact him by email at stevenf@
        noted in the MLS Forum, wording can be interpreted in   mcpseast.com or by phone at 212-392-9202.
        several  ways.   Differences
        of opinion regarding what
        a    contract's  terminology
        actually means can lead to
        acrimony    and   significant
        business losses. Suing a large
        ISO or processor is possible,
        but do you really have the deep
        pockets  and  time  to  try  and
        obtain a favorable settlement?
        Know when to move on

        A suggestion I received and
        endorse is that if you start
        to experience anything that
        causes you to question your
        decision about the ethics of the
        company you signed a contract
        with, move on. I can pretty
        much guarantee you if you are
        new in the industry, your first
        choice of an ISO partner may
        not be the best choice. We have

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