Page 23 - gs180802_flipbook
P. 23
Spotlight Innovators
uper G Capital, based in Newport Beach, CA, is
a national provider of business financing solu-
tions with loans ranging in size from $100,000
S – $5,000,000. Founded in 2008 by successful
entrepreneur Darrin Ginsberg who built several national
Independent Sales Organizations (ISOs), Super G’s lending
strategy is based upon years of working with businesses
that are either constrained by traditional commercial insti-
tutions or simply do not have access. Based on its 5 year
performance with minimal bad debt, Super G raised a com-
mitted fund to expand its team of professionals, increase
check sizes to be able to invest up to $5 mm per deal and
scale its residual based loan strategy to additional markets.
What’s New:
Power in numbers: a new way for ISO's to scale
here's a lot to consider when selling a portfolio or residual stream. Many ISOs would say, "I've worked hard to
build this book of business; I want to continue to grow, and I don't know if I should borrow against my portfo-
lio or sell it for less than I think its worth." Additionally, selling an entire portfolio may result in starting over
T from scratch, with no recurring revenue, high overhead and even higher burn rates. Darrin Ginsberg, Chief
Executive Officer at Super G Capital, and Sabin Burrell, CEO of BlueSquare Resolutions, have helped large and small
clients navigate these difficult decisions and find creative ways to grow their businesses. Among their many approaches
to financing, flexible debt and equity options enable Super G Funding & BlueSquare to structure deals that are extremely
customized for business owners. "After years of organically building several ISO's and both purchasing and selling ISO's
and Portfolios, I wanted to tailor solutions for ISO's that enabled them to continue to own their book of business and yet
give them some liquidity or growth capital for the business," Ginsberg said. "As part of our business, we work with our
clients and partners from initial funding through execution to ensure the best outcomes for their businesses."
Modeling partnership
Throughout his twenty-three years in the payments industry, Ginsberg actively promoted best practices in the ISO and
funding communities, mentoring business owners, ISO's and merchant level salespeople (MLSs) along the way. Through
these efforts, he met Sabin Burrell, CEO of BlueSquare Resolutions, one of the most active portfolio residual buyers in the
marketplace. "Sabin and I met, became friends, shared a few secrets of the bankcard business, and eventually did a few
deals together," said Ginsberg. "After becoming familiar with each other's business styles, we have joined forces to offer a
full suite of services related to financing ISO's and processing services." BlueSquare Resolutions, one of First Data's largest
ISOs, aligned with Super G Capital in 2016 and between the two entities have funded over $90 Million to approximately
600 ISOs in amounts ranging from $25,000 to $5 million in addition to purchasing and selling over $100 million dollars
of portfolios Blue Square and Super G are now breaking the mold of typical portfolio acquisitions, using their combined
expertise to create tax-efficient structures for its ISO partners that allow them to continue to grow their businesses while
increasing their respective margins. "The larger you are, the more diverse your portfolios are," Burrell said. "A liquidity
event can help enterprise-scale partners take some chips off the table; and a BlueSquare partnership can help smaller ISOs
leverage our pricing and reduce operational expenses."
Partner, grow with us
Both Burrell and Ginsberg see their program's open-endedness as a true differentiator. From its onset, the strategic
partnership of BlueSquare Resolutions and Super G Funding was designed to support growth and innovation, welcoming
new partners and fresh ideas. They attracted Jeff Brodsly, CEO of Chosen Payments, a Los Angeles based First Data ISO.
Inspired by their entrepreneurial spirit and vision, Jeff became an early adopter and ultimately a partner, adding his
expertise as an ISO originator to the partners' finance and portfolio acquisition experience. Brodsly was the first to partner
with Super G Capital and Blue Square Resolutions, but certainly not the last. "Darrin had been a mentor to me for four to
five years," he said. "When I saw the opportunity to partner with him and Sabin, and fully understood the potential we
have working together, I didn't hesitate." The partners pooled their talents for the greater good, leveraging their individual
expertise and resources. Brodsly still owns 100 percent of Chosen Payments, where he has consistently achieved large
year-over-year growth, making First Data's coveted Presidents Club four years in a row. As a processor for some of the
world's leading retailers, he has established partnerships in select vertical markets and with the ISV community. "I recently
reached an inflection point in my business, where I realized a majority of my net worth was in one company, Chosen
23