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Spotlight Innovators
The merchant services trade is ever-changing, providing numerous opportunities for professional growth. As you con-
tinuously expand your industry knowledge, you will also improve your time management, sales planning, technical and
social networking skills. Additionally, you’ll learn to protect merchants and consumers at the point of purchase, which
will make you a better consumer. A position selling merchant processing solutions will make a difference in three im-
portant areas: (1) quality of life, (2) quality of occupation, and (3) unlimited income potential. Your work-hard, play-hard
lifestyle will reward you with a competitive income structure while giving you the freedom to be your own boss as you
carve out your niche in the payments industry. Here are a few important factors that you should evaluate when choosing
an Agent program:
Transparent agent contracts
Picking a partner is one of the most important decisions you can make for your business, so look for a partner that un-
derstands that they have to earn your business every day. Read every contract thoroughly. When you compare programs,
you need to consider the language of the agent agreement and the Schedule A. You should fully understand the residual
split, your anticipated monthly income, and details regarding lifetime residuals. After all, you should be able to grow your
business on your own terms. If you can’t understand the contract, the provider lacks much-needed transparency. You
cannot excel as a merchant services reseller if you do not understand the commission structure and how to optimize your
business. Search for programs that clearly define program details and back up their claims with evidence.
Portfolio management solutions
Transparency is also the key to success for the Portfolio Management System you are provided. A solid solution provides
you with unique insights into your merchant portfolio, helping you identify critical opportunities to mitigate churn,
determine profitability, and proactively manage your accounts. A superior solution provides detailed residual reporting
that drills down all the way to interchange levels; tracks your deal statuses online for all submitted new deals; automates
notification of new customer service tickets for your merchants; includes a multi-tier commissions module that will help
you streamline the complete lifecycle for managing portfolios delivered through sub-agents.
Formidable product set
There are many ways that businesses process payments and drive customers through their doors or website. Make sure
your partner has a full suite of products and services that fulfill the requirements of all of your opportunities whether
they are retail or card not present merchants, since quite often it is not just about processing rates. Sure it is the payment
processing you are after, but value-add products are often the door opener to the deal. Products like payment gateways;
gift cards; mobile POS; loyalty programs; responsive web design, will be valuable tools in your sales arsenal.
Accelerated funding
Accelerated funding allows merchants quick access to their credit card transaction funding. Most credit card processors
fund transactions in two or three business days, but others offer accelerated funding whereas merchants that batch out by
5 am will have their net sales receipts in their bank account by noon on the same day. Accelerated Funding improves cash
flow and operating efficiency. Having same-day access to your funds enhances working capital and takes the stress out of
meeting payroll demands, purchasing inventory, or any other business expenses that need to be paid.
24/7 support
Merchants have problems at all hours of the day, as well as on weekends, so make sure there is a lifeline always available
for your merchants. It is advisable to dig a little deeper to determine if your partner's support desk is in-house or out-
sourced since you will definitely see a difference in the level of service provided by in-house help desks. Make sure that
the support team is trained to handle questions, overcome challenges, and educate merchants on payment acceptance as
well as the value-added solutions they may offer. Bringing the deal to the table is the first step but getting your merchants
processing using value-added services is how you assure long-term residuals.
About Electronic Merchant Systems:
Electronic Merchant Systems (www.emscorporate.com), has been helping Agents realize their full potential since 1988.
Headquartered in Northeast Ohio, with sales offices across the country, EMS provides trouble-free deployment of cus-
tomizable payment applications to increase business profitability. EMS serves tens of thousands of retail, internet, and
start-up businesses nationwide, processing over $3 billion in annual payment card transactions. EMS, a recognized pay-
ments industry leader and brand, increases its clients' financial wellbeing through its innovative suite of business solu-
tions, high-quality service and professional employees. Our mantra of "no good merchant left behind" is backed by our
thorough understanding of the unique needs of both retail and card not present merchants.
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