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Spotlight Innovators

Payments," Brodsly said. "I wanted to take some chips off the table and diversify myself while keeping 100 percent of my
company and not impacting my clients." Working with Burrell and Ginsberg to structure the perfect deal for his company
made Brodsly want to share his story with other ISOs, noting, "As an ISO, you're working hard every day building your
business, and rarely see the fruits of your labor other than making a comfortable living; so why not diversify your risk and
put some money aside for your future or your kids, use some grow capital to improve operations of your ISO and not get
stuck on the hamster wheel?" Recent Mercury/Vantiv and Heartland/Global mergers clearly demonstrate that everyone is
rolling up, Brodsly said. What happens to the small and medium guys who have to compete with bigger processors? By
joining the collective, we can leverage our own economies of scale and help each other grow, he added.
Become your own multiplier

"It's no secret that ISOs can use better pricing, better support, better technology, financing, and/or advisory services,"
Brodsly said. "I look forward to welcoming other like-minded ISO's to our team."

Recognizing the increasingly complex needs of today's ISO to stay competitive, this strategic partnership can customize
liquidity options and growth services for ISOs, including:
• Acquisition capital to purchase portfolios or sub-agent residuals
• Marketing capital to purchase terminals or fund marketing campaigns
• Purchase ISO residual streams of any size and on any platform
• Outsourced back office functions to reduce office and personnel overhead
• Allow ISO's to focus on new sales when our staff handles the rest
• Tax efficient sale strategies
• Determining if a loan or sale is right for you
• Providing short and long term exit plans
• Maximizing the hard work each ISO puts into their career

"It takes more than a quarterback to win a Super Bowl," Brodsly said. "It takes collective talent, expertise and focus to
carry the team to a major victory. And that's exactly what we can offer you, as part of our ISO Super Bowl team. Join our
collective, leverage our resources, utilize our technology, get way better pricing, and keep your brand."

lectronic Merchant Systems (www.emscorporate.com),
has been helping small and mid-size business
owners realize their full potential since 1988.
E Headquartered in Northeast Ohio, with sales offic-
es across the country, EMS provides trouble-free deployment
of customizable payment applications to increase business
profitability. EMS serves tens of thousands of retail, internet,
and start-up businesses nationwide, processing over $3 bil-
lion in annual payment card transactions. EMS, a recognized
payments industry leader and brand, increases its clients’
financial wellbeing through its innovative suite of business
solutions, high-quality service and professional employees.
What’s New:
Profit as you grow in merchant services

elling merchant processing systems can be rewarding in many ways. In addition to having the freedom to
decide when and where you work and how much compensation you receive, there's the satisfaction that comes
with being personally involved with your community. Each new day brings new opportunities to help small
S business owners stay ahead of their competitors. If you're not feeling challenged in your current role, maybe it’s
time to consider a change. The merchant services profession offers many tangible benefits: the ability to earn competitive
bonuses and commissions and work at your own pace, and the intangible benefits of making a meaningful difference for
a growing number of businesses in a community or vertical industry.

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