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Education

MSPs must be diligent, of course, in choosing their Of course, while the cost to the business can
technology partners. Because payments is a highly be 0 percent through a surcharging model,
regulated industry, merchants will have questions about
compliance. To many of them, accepting credit cards at the customer bears the cost of credit card
0 percent cost seems too good to be true. A technology acceptance. These costs must be handled fair-
provider that offers surcharge solutions should be able to ly and consistently to abide by the card brand
explain how the company complies with the card brand rules mandating that surcharges not exceed 4
rules, ensuring the merchant partner is passing on the fee
in full compliance. percent and that no surcharges are assessed to
debit cards.
Furthermore, MSPs should look to partner with a
technology company that offers a 0 percent cost for credit
card acceptance, capitalizing on the simple, transparent and MLSs to find and compete for new business. Both
messaging that comes with a true zero cost solution. merchants and acquirers have long been seeking an alter-
native to traditional processing that ensures merchant af-
Finally, ISOs and MLSs should ensure that their technol- fordability and MSP profitability.
ogy providers can provide a turnkey solution, not only
for retail but also for MO/TO and ecommerce. Many busi- With the strong market tailwinds and increasing adoption
nesses prefer to work with a consistent, hassle-free solu- of surcharging, ISOs and MLSs should strongly consider
tion across all environments. partnering with a technology company to include a fully
compliant surcharge solution in their product offerings.
The widespread adoption of interchange-plus pricing has
led to relentless competition within merchant acquiring
and an unsustainable race to the bottom in pricing. The Evan Weese is the Marketing Lead for CardX, a Chicago-based technol-
introduction of surcharging creates a new model for ISOs ogy company that provides credit card acceptance solutions to business-
es, government and education. He can be reached at evan@cardx.com.

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