Page 1 - GS180902
P. 1

September 24, 2018  •  Issue 18:09:02
                 Cryptocurrency appeal growing


                  among merchants, processors






                                                               with iPayment merchants," he said, adding that the company
                                                               also is "in discussions" with Paysafe about expanding the
                                                               relationship.
                                                               High-risk merchants lead early adopters

                                                               Aliant has about 30 merchant level salespeople (MLSs)
                                                               signed up and selling cryptocurrency processing services.
                                                               "It's another tool in their toolkit to go out and sell," Brown
                                                               said. He said the company is boarding about five to seven
                                                               new merchants a week, adding "We expect that to ramp up."

                                                               There are several brands of cryptocurrency, including Bit-
                                                               coin, Bitcoin Cash, Ethereum, Litecoin and Ripple. Aliant
                                                               supports payments in Bitcoin (the largest), Ethereum and
                                                               Litecoin. Brown said Aliant has developed a direct cryp-
        By Patti Murphy                                        tocurrency plugin for two of the largest ecommerce plat-
                                                               forms, WordPress and WooCommerce, and it can create
             nterest in cryptocurrencies, like Bitcoin, continues  custom application programming interfaces for integrating
             unabated, even as market values of these digital cur-  with others. Aliant also offers a cryptopayment button for
             rencies has tanked in recent months. And while there  the Poynt smart mobile POS device.
        I is no groundswell of demand from merchants for
        cryptocurrency acceptance, proponents believe it's only a  At 3.5 percent plus 10 cents per transaction, the fees Aliant
        matter of time. "There's not a ton of volume right now, but  charges merchants accepting cryptocurrencies undercut
        this is coming," said Eric Brown, CEO of Aliant Payment  those charged high-risk clients for credit and debit card
        Systems Inc. "The train has left the station and it's going to  payments, Brown noted. Also, there is no risk of charge-
        run over the credit card industry if it's not prepared."  backs when accepting cryptocurrencies, and there are no
                                                               reserve requirements, Brown added. Yet another draw for
        Aliant, headquartered in Ft. Lauderdale, Fla., is one
        of a handful of merchant services providers offering
        cryptocurrency processing. In May 2018, Aliant revealed it
        had been selected by iPayment Holdings Inc. to facilitate   Contributed articles inside by:
        cryptocurrency acceptance by iPayment merchants. Shortly
        after, iPayment was acquired by Paysafe Group.
                                                                 Steve Norell ............................................................................................32
        Headquartered in the United Kingdom, Paysafe made        Adam Atlas ..............................................................................................36
        its own foray into the cryptocurrency space this year,   Barry Davis ..............................................................................................38
        launching a cryptocurrency exchange by its online        Brandes Elitch ........................................................................................40
        payments subsidiary, Skrill. That service currently supports
        purchases  and  sales  of  four  different  cryptocurrencies
        in 36 counties, but not the United States.Brown said the
        arrangement with iPayment (now rebranded as Paysafe)                                           TOC on page 3
        hasn't been affected by the acquisition. "We're still working

                                                                                   Continued on page 30
   1   2   3   4   5   6