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InsideGS

Cover Story Company Profile

Cryptocurrency appeal growing MainStream Merchant Services Inc.:
among merchants, processors .....................................................1 Pathway to vertical market expansion .................................22
By Patti Murphy Education
Interest in cryptocurrencies is strong. And while there is no SM
groundswell of demand from merchants for cryptocurrency ac- Street Smarts
ceptance, proponents believe it's only a matter of time. How effective is third-party telemarketing? ......................32
By Steve Norell, US Merchant Services Inc.
News For some time, ISOs have used telemarketing, often via third par-

News Briefs: ties, to provide leads for MLSs. Does this method of lead genera-
tion actually bear fruit?
Faster payments growing, NACHA poised to help ..........12
Legal ease:
PCI SSC unveils new security guides for SMBs ..................12 California goes European with the
Mobile payments shifting to California Consumer Privacy Act ..............................................36
software-based biometrics .........................................................12 By Adam Atlas, Attorney at Law
Road to security paved with The new California Consumer Privacy Act begins a new chapter in
self-regulation, ETA says ..................................................12 the regulation of trade in non-public personal information in the
United States. How will this affect ISOs?
Toshiba, Ingenico to launch
co-branded retail solution ..........................................................12 Why you must grasp the new rules
Mobile banking startup snags fintech bank charter ......12 of small business marketing ......................................................38
By Barry Davis, Womply
Industry Update ...............................................................................14 Every business needs a marketing plan and a dedicated budget.
Views However, how your merchants should spend their limited budgets
has fundamentally changed – and you can help them.
The very point of sale:
Terminal wars revisited ................................................................20 New Product
By Dale S. Laszig, DSL Direct LLC Instant merchant settlement for
When the first free terminal program was introduced, it roiled the ISOs, agents, resellers ....................................................................42
industry. But many did not yet understand it was the start of offer- Inspiration
ing comprehensive, end-to-end platforms to merchants.
Journaling for the MLS ..................................................................44
Margins matter in winemaking and acquiring ..................40
By Brandes Elitch, CrossCheck Inc. Departments
No matter what pricing model we choose, ISOs know what it will Letter From the Editors ....................................................................5
cost us to process transactions. In winemaking, nature bats last. Readers Speak:
But payment pros can learn a thing or two from winemakers. Prevent ATM jackpotting ................................................................8
Spotlight Innovators ......................................................................23
Resource Guide .................................................................................45
Advertiser Index ...............................................................................54

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