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TradeShowNews

delivery," she wrote. "Convenience stores will likely be
the only outlets with inventory. Former retail outlets will
shift into micro experiential [centers], helping consumers
discover and test products for later drone delivery to
home or designated [neighborhood] spots."

Cyclical business models
Henry Helgeson, president of integrated payments at
Money20/20 grows TSYS, has seen technology speed the adoption curve in
mobile and digital payments. "Hyperlocal commerce
looks different than it did three years ago," he said. "I don't
up, looks ahead envision a future where my child will carry a credit card."

Helgeson said merchant level salespeople can remain
he year 2020 might have seemed on the far hori- relevant by evolving and selling products that solve more
zon when the Money20/20 conference series than payment problems. "Payments, like other industries,
launched in 2011. Seven years later, the event's is cyclical; we still have plenty of runway ahead of us and
T global reach was on full display from Oct. 21 to tailwind behind us," he said.
24, 2018, at the Venetian Las Vegas. The show drew more
than 11,500 attendees and 3,500 companies, and featured Tim Bedard, director of product marketing at OneSpan,
over 450 speakers with expertise ranging from technol- suggested that cybersecurity is also cyclical. "It's part of
ogy, security, banking and finance to regulatory guidance our industry's DNA to see fraud rates go up until the right
and next-generation commerce. solutions are in place," he stated. "Throughout the whole
lifecycle, we try to provide a better experience while
"Money20/20 believes that inclusivity is a strategic lowering fraud and meeting regulatory compliance."
imperative that will drive both businesses and the Advanced, expedited linkages
broader financial industry forward," wrote Money20/20
organizers. This was reflected in the show's support of Mike Camerling, CEO at AEVI, said advanced
retail's Rise Up initiative honoring female leaders and technologies can improve payment flows and take away
the Money20/20 USA Startup Academy, designed to the pain of innovation; simple integrations and APIs no
accelerate next-generation startups whose innovations are longer meet retail's complex requirements. "Let's focus on
challenging the status quo. the customer and how to make it a better experience," he
said. "New people look at things differently and can help
Numerous small-scale cafes, lounges and meeting places merchants run their businesses their way, choosing their
provided a welcoming counterpoint to the convention's own apps that are interconnected and talk to each other."
massive scale. A Money20/20 mobile app helped attendees
navigate exhibits, meetings and presentations and use AI- Christopher R. Kronenthal, president and chief technology
powered matchmaking to meet like minded people. An officer at FreedomPay, noted the industry's increasing
"Ask a Question" feature enabled attendees to interact complexity. "We've evolved from integrated POS to
with moderators during presentations. payments-in-a-box to omnichannel to multimerchant
ecosystems. Merchants may take up that banner by
Money 2040 aligning with retail OEM partners to create little

Michelle Evans, global head of digital consumer research ecosystems."
at Euromonitor International, envisions a world where
consumers increasingly transact and work from home. Todd Linden, CEO, Paysafe, North America, said the
Sharing key insights from her report, Commerce 2040: fragmented payments landscape presents challenges to
Revolutionary Tech will Boost Consumer Engagement, Evans card-present and ecommerce merchants. Linden presented
said consumers are valuing experience over ownership; highlights from Lost in Translation: The future of payments
immersive technologies will enable fans to see through the for SMBs. The report cited security, fraud and abandoned
eyes of sports and entertainment stars; and entertainment shopping carts as top issues for retailers. Linden expects
will shift from in-seat to "choose your own adventure." to see an increase in mobile wallet and app payment
adoption in the next two years and said service providers
Her report suggests the lines between real and virtual must improve the commercialization process.
are blurring as consumers employ virtual reality to gain
information or entertainment. This may one day include Linden told The Green Sheet that Money20/20 is also
bots communicating through implanted earbuds and drawing an increasingly sophisticated audience. "With
restaurant menu boards sending targeted messages to an overwhelming inventory of startups, the show is
passersby. "The entry of the restaurant will evolve with bringing to bear more variation in technologies and app
one dedicated to dine-in occasions and the other to marketplace models, which is refreshing," he said.
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