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Spotlight Innovators

oard Studios is a boutique video production & strategy company specializing in helping financial services
companies explain products, engage a broader audience, and grow cost-effectively. The company has pro-
duced 1,500+ videos for organizations including Money2020, FIS Global, Acorns, USAA, OnDeck, CAN
B Capital, ETS and other leading payments industry brands. From explainer animations for your website and
tradeshow booth, to training and onboarding courses, to video production & distribution for content marketing, every-
thing they do is laser-focused on delivering superior ROI

What’s New:
3 common misconceptions about video

E verybody knows that video is by far THE best way to communicate with your audience. But did you know that

video is also the best way to boost your organic rankings (by up to 53x)? That means much higher awareness
and greater traffic to your website – for free!

That's because when you have a video, people will spend more time on your page, and your bounce rate will go down.
Both of which improve your organic rankings on Google's search results.

Also, a video has 10-20 times better chances to appear on the front page of Google's organic search results compared to a
blog post.

Since 1st page results get 75 percent of all traffic, and the top 2 spots can account for 50 percent of all clicks, the traffic
boost can be meteoric!

So why doesn't everyone convert their blogs into videos and generally post a lot more videos?? Instead of content marketing,
why isn't everyone doing VIDEO content marketing? There are 3 main hurdles: video can be expensive, difficult to figure
out, and a pain to execute.

Your browser does not support the video tag.
1. Let's talk budget:

It's no secret videos take time and money. You have to find a videographer, book a studio and rent equipment. On the day
of the shoot you watch the crew set up and dismantle the equipment that you're paying for, and that's not even counting
the reshoots when something goes wrong.

And after spending all this time and money, you may not even nail it the first time out. Do-overs are inevitable. That's
hardly a sustainable strategy for video content marketing where you need to post a 5-10-minute video every week to be
effective. That's why many companies choose to bring video in-house or create homestyle videos that damage their brand.
And some of them just give up.
2. Let's talk fear of the unknown:

Video content marketing can be difficult to figure out.

What content should you cover? How will you come up with 50 ideas a year? How will you attract an audience?

Yes, video can be difficult to figure out until you begin to realize how many things you are already doing that are
translatable to video. Here are some examples:

Blog: If you have a blog, you can look for the posts that get the most traction and convert them to video.