Page 37 - GS190201

Education

different types of hardware. Merchants will gravitate to Meanwhile, acquirers must be able to manage this new
solution providers who are able to tap into the creativity environment ‒ let's call it Merchant 2.0 ‒ alongside
and innovation of independent software vendors and the legacy devices in their estates. Upstart smart-POS
tailor solution suites that are flexible and can adapt to suppliers can't accommodate legacy devices, but the
changing needs. installed base won't convert magically overnight. That
requires an ecosystem that embraces old and new devices
Freedom and structure within a unified agnostic management platform. This
The acquiring channel represents a proven distribution platform must deliver all the benefits of using new device
and support system that merchants rely on to help them technologies while continuing to support legacy devices.
choose the right systems, get them installed and provide
training. No doubt, we are moving toward a future where Acquirers remain the logical channel for new merchant
merchants can order payment solutions online that when solutions even as digital transformation permeates the
delivered and connected to the Internet will call home small merchant environment. The unified agnostic
for the automated downloading of all security keys, management platform makes it practical to introduce
configuration and apps. But that only addresses part of smart terminals and value-added apps while continuing
the challenge. to support legacy terminals. Those who can adapt their
business models and extend their market expertise to the
Merchants will still look to acquirers for help in getting new world of open systems can prosper and grow.
up and running, managing their devices, and adding
or changing apps and hardware as circumstances William C. Nichols is vice president and general manager, AEVI Americas.
dictate. What drives success in the digital age is access He has spent his career in Fin-Tech with experience in strategic market-
to information and the ability to put it to practical use. ing, sales, operational leadership and new product initiatives in the
Small merchants don't have internal IT resources they can highly competitive payment industry both in the US and internationally.
devote to analyzing data and developing new processes Contact him at bill.nichols@aevi.com.
and services. They will be reliant on interaction across
acquirer platforms, ISO on-boarding systems, and app
developers to put this information to work.

Get
ACQUISITION & GROWTH CAPITAL Working
Capital!
Loans Up To $5,000,000

FOR BUSINESSES WITH MONTHLY
RECURRING REVENUE (MRR)
Independent Sales Organizations (ISO’s) Apply Today!
Managed Service Providers (MSP’s) YOUR BUSINESS
SaaS, IaaS, PaaS, Cloud LOANS UP to $5,000,000
Independent Software Vendors (ISV’s) Super G Capital 1,000,000
Point of Sale Vendors www.SuperGCapital.com
Insurance Agents and Brokers
FAST & EASY FUNDING Borrow against your MRR! Super G Capital
Flexible Amortization
Non-Dilutive
Senior and Junior Debt Solutions
USE THE FUNDS FOR
Acquisition Hire More Sales Reps
Buyout an existing partner Increase Marketing
Geographic Expansion Purchase A Portfolio
Bridge the Gap between upfront costs Upgrade Equipment CONTACT JON ENGLEKING
and time they receive payment and Technology 800-631-2423 x 112 or
supergcapital.com Jon@SuperGCapital.com