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Education




        Bad habits to avoid                                     Do you have your own support staff? If so, doing something
                                                                simple like placing your sales rep or exec into the support
        Here are five bad habits to look out for and discourage in   office to train for an hour a day for a month will also give
        sales staff:                                            them the real live experience they need while the support
            1. Talking too much, without listening              staff oversees. You are also opening up great camaraderie
            2. Asking the wrong questions                       between multiple departments, which is always a good
                                                                thing. Sales and support need to jibe.
            3. Losing control of the conversation               Share your success stories!
            4. Ending calls with no commitment or plan of attack
            5. Failing to differentiate the company's product or   People learn from experience. Sharing mutual successes,
            service                                             even if they are from the past, will instill a sense of unity
                                                                and accomplishment inside your company. It will help
        Be an active user                                       foster growth. Coupled with the other suggestions herein,
                                                                this is a great tool to continue education in a low-key
        All companies should require new team members to use    environment  through  conversation.  Convert  your  staff
        the products they sell on a daily basis so they can assimilate   from superb listeners to selling superstars.
        with their future customers. What are the pain points of
        your solution? Is there anything worth changing? Things
        evolve over time, and if your software or service does not,   Nicholas Cucci is the co-founder and chief operating officer of Fluid Pay
        then you will be abruptly left behind.                  LLC and former director of marketing for NMI. Cucci is also a graduate
                                                                of Benedictine University and a member of the Advisory Board and
        Having regular hand-on experience with your company's   Anti-Fraud Technology Committee for the Association of Certified Fraud
        products also will help with discussing certain aspects   Examiners. Fluid Pay is a true cloud-based Level 1 PCI payment gateway
        of a product or service on a deeper level because you   processing transactions worldwide. Contact him at nick@fluidpay.com
        have experienced the same. This will even result in good   or 630-526-8670.
        feedback when things are running in the right direction.






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