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Education




        Keeping your sales                                                    Live training and detailed responses

                                                                              A  majority  of  your  sales  team's  talent
        training current                                                      acquisition  will  happen  during  live
                                                                              encounters. The most important part of
        By Nicholas Cucci                                                     live training is those five minutes after a
                                                                              call or meeting concludes. This is when a
        Fluid Pay LLC                                                         supervisor or manager has the most input
                                                                              and will leave a lasting impact on your
                     hen people envision a salesperson they tend to think of a   staff.
                     smooth talker and possibly even a yes man. The truth is
                     the most effective salesperson is a superb listener. Instead   It is the time to build up their confidence,
        W of those who are always trying to be inline with or a few           let them know they did well, or when they
        steps ahead of clients, it's the sales reps that sit back and listen to their   need to maybe redirect a conversation to
        clients' pain points and needs that truly succeed.                    point the issue at hand in the right direction.
                                                                              Sometimes customers' frustration can
        This practice gives a sales team time to digest and create a call/plan to   block their actual need to get things fixed.
        action to correct or ease some of their prospects' discomfort. Effective   It's our job to help provide that minor
        listening is a hard skill to find or train but comes with time as sales reps   correction.
        hone their skills over time. This article contains tips on keeping your
        sales team educated and current:                                      Reward achievements
                                                                              Sales are always driven by goals both
                                                                              personal and departmental. Achievement-
                                                                              based  training  is  another  great  option  to
                NO GOOD MERCHANT                                              use. Set goals for sales staff when they
                                                                              break account records, for example: first
                LEFT BEHIND                                                   account, 50th account, 100th and so forth.
                                                                              These are milestones that will build up
                                                                              over time and cause a subtantial increase
                                                                              in confidence.

                                                                              What is micro learning?                                                     B O C A
                For over 30 years, Electronic Merchant Systems has been       Micro Learning allows people to consume                                     C A P I TAL
                dedicated to ensuring the success of their Agents. Learn      and apply newly learned techniques                                          PA R T NER S
                how we can help you grow your business and portfolio.         quickly  without  being  overwhelmed.  In
                                                                              the business context, micro leaning is
                                                                              extremely valuable. Multiple studies done
                                                                              by global business magazine Forbes have            Planning on expanding your offerings?
                                                   LEARN MORE:                shown that multi-day training events
                                                                              and seminars are essentially a waste of
                                                                              money. More than 50 percent of the content
                                                      866.887.8907            covered is forgotten within six weeks; even        From $50,000 to $2,500,000, BCP is ready
           •  CNP Specialists
                                                     emsagent.com             less is applied to the sales process.
           •  Industry Leading Portfolio                                                                                         to help finance your efforts.
              Management Tools                                                Overtraining can actually hurt your
                                                                              sales team(s). At Fluid Pay, we call this a
           •  Retail Experts                                                  talent  crusher because  over training  an

           •  Latest Next Day Funding                                         individual leads to no one thinking outside
              Window in the Industry                                          the box. This is a push/pull mentality that               FAST FUNDING                           EASY APPROVAL                         FLEXIBLE TERMS
                                                                              needs to be avoided.                                      for quick access to capital            with minimal paperwork                customized to your needs

                                                                              A great example of micro learning is TED
                                                                              talks. These talks last about  15 minutes,         As your capital growth partner, it is our job to make more options available to you. With over 15 years in the industry,
                                                                              which keeps things motivating and
                                                                              manageable. This is a great way to deliver         Boca Capital Partners has the resources in place to accelerate your payment processing business growth with the
                                                                              new  information  to  your  team  ‒  and           help of our residual based lending program.
                                                                              information they will actually retain.



        40                                                                                                                     CALL NOW 844-531-4957                              info@bocacapitalpartners.com          bocacapitalpartners.com
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