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        from payments, he stated. They rely on old networks and infrastructure to    PayPal and Alipay also run on
        achieve new objectives.                                                      existing rails.

        "If you look at banking in general, it is not innovative," Sunderji said. "Solutions   Sunderji pointed out that legacy
        that claim to be innovative are really just iterative. Products that are digitalized   players need to harness the power
        are still the same products."                                                of blockchain and other emerging
                                                                                     technologies to compete with
        Hiding behind the mantle of digital transformation, banks and service providers   challenger banks and big tech and
        update products and services from the safety of their comfort zones, Sunderji   remain relevant to their customers.
        noted. Apple Card, for example, is not innovative. Apple may have technical   If they add these  capabilities by
        prowess and access to customer data, but it still relies on Mastercard's network.   acquiring tech startups, they
                                                                                     should give the startups the
                                                                                     autonomy to keep on dreaming
                                                                                     and innovating, he stated.

                                                                                     Dream big
                                                                                     Do you ever dream about your
                                                                                     job? Today I woke up feeling as if
                                                                                     I'd spent a full day at the office.
                                                                                     But I felt more inspired than tired,
                                                                                     because a helper showed up with a
                                                                                     message of hope.

                                                                                     In the dream, I'm reviewing
                                                                                     a document draft with four
                                                                                     executives. As we trace the
                                                                                     narrative arc, someone suggests
                                                                                     introducing  the CEO  earlier  in
                                                                                     the story. This would show how
                                                                                     one person's vision transformed a
                                                                                     business plan into a company and
                                                                                     mobilizing force in the payments
                                                                                     industry. This simple change
                                                                                     brings the story to life. It becomes
                                                                                     a hero's journey.

                                                                                     "Draft copy doesn't have to be
                                                                                     perfect or even on point," the
                                                                                     helper  said.  "The  simple  act  of
                                                                                     putting words on paper will help
                                                                                     you frame the story and figure out
                                                                                     what you really want to say."

                                                                                     That's encouraging, because in
                                                                                     this  business,  sales  quotas  and
                                                                                     deadlines wait for no one. Whether
                                                                                     our hero-journeys begin by picking
                                                                                     up a  phone  or putting words on
                                                                                     paper, we gain confidence with
                                                                                     every small win   .

                                                                                     Dale  S.  Laszig,  senior  staff  writer  at  The
                                                                                     Green  Sheet and managing director at
                                                                                     DSL Direct LLC, is a payments industry jour-
                                                                                     nalist and content development specialist.
                                                                                     She can be reached at  dale@dsldirectllc.
                                                                                     com and on Twitter at @DSLdirect.


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