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Spotlight Innovators

oard Studios is a boutique video production
& strategy company specializing in helping
financial services companies explain products,
B engage a broader audience, and grow cost-
effectively. The company has produced 1,500+ videos for
organizations including Money2020, FIS Global, Acorns,
USAA, OnDeck, CAN Capital, ETS and other leading pay-
ments industry brands. From explainer animations for your
website and tradeshow booth, to training and onboarding
courses, to video production & distribution for content
marketing, everything they do is laser-focused on deliver-
ing superior ROI
What’s New:

Your 6-step guide to high-impact video

irst off, if you're NOT sold on video, look around you. Your competitors are getting on the trend and you can't
afford to get left behind. Or do you think anyone's reading your blog and white papers? People are giving up
on reading, leaving VIDEO the only way to establish your thought leadership, build trust, and engage your
F audience.
Now if you're sold on video, what's next? These 5 steps will take away the guesswork to get you the most bang for your
buck (because we all hate it when our precious marketing dollars end up going to waste!):
Step 1: repurpose successful content

You don't need to reinvent the wheel with video. Find content that strikes a chord with your audience and you'll be
successful.

Rank your blog posts Find blog posts that generated the most traffic and/or comments from your audience. These
are your top trending topics.

Get ideas from your competitors: If you don't have a blog, use tools like BuzzSumo and KWFinder to identify the
best content for your keywords. What are your competitors posting and promoting? They've already done the heavy-
lifting for you! You can put your spin on these topics by adding your own insights, research and links to highlight
your expertise.
Step 2: Edit your script for video:

Read your content aloud to improve the way it flows in spoken words and edit accordingly. If you get stuck or
stumble anywhere while reading, change the sentence so it flows better. Sometimes written words don't work quite
as well in video.
Be educational: A 3-to-5 minute educational video is a great evergreen piece of content that you can use as a lead
magnet on your home page or landing page. Your visitors will value video content greatly, especially if it has a hook
embedded in it.

Use engaging topics: How-to, top 10, and myth-busting videos tend to work really well.
Step 3: record your video:

Whether you use your own computer's camera and software like TechSmith's Camtasia or our full-service video
production studio, make sure you look relaxed and confident. Read your script a few times before you start
recording… Call us or consult our guide to creating high-quality authentic video content for tips on making an
impactful video.

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