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Spotlight Innovators

Production support: We'll invite you to one of our permanent studio offices or do a "double-ender." If you're not close
to a studio, we'll guide you on the phone and ask questions to make the video more conversational. Afterwards, we'll
polish, color-correct and edit the raw footage.Professional actors: If you don't want to be on camera, one of our actors
can be your brand's video ambassador. Our highly personable and experienced actors can deliver your content very
authentically, using a teleprompter and professional setup to read your script.
Step 4: reach your audience:
This is perhaps the most important part, where most people miss a trick. To promote your video as effectively as
possible, you need to get in front of the right audience.

LinkedIn: If you're B2B, LinkedIn is a great platform. You can send an InMail inviting someone to watch your video.
You'll be paying for reach (pay per send instead of engagement), so make your recipients feel special by making your
message authentic and personal instead of spammy.

Social Media: If you're B2C (or in many cases even if you're B2B), try Facebook and YouTube ads. We're hearing from
some experts that Instagram is becoming another great place to build an audience cost-effectively too.
Step 5: Capture emails:

After your viewers have watched 1 or 2 minutes of your video and understand your value proposition, prompt
for their email address in order to continue watching the video. This tends to work well and can be done easily by
hosting your video on Vimeo with a business account or Wistia.

Landing page: Your video can direct traffic to a landing page with an offer.

Gate your video: You can "gate" your video using an embedded pop-up inside the video that asks for an email
address.

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