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NewProducts

Company: Fattmerchant Inc.
Product: Omni
Website: www.fattmerchant.com
Contact: marketingteam@fattmerchant.com

All-in-one payment platform connects

merchant touchpoints, channels

attmerchant Inc. launched Omni, a comprehen- Virtual, mobile terminals
sive platform designed to grow with a mer-
chant's business. Created to deliver a seamless Omni's virtual terminal offers simple invoicing, recurring
F experience, the integrated platform connects charges and online bill pay. The terminal can seamlessly
multiple touchpoints, vendors, business units and chan- integrate with other POS systems, giving merchants the
nels, company representatives stated. flexibility to complete transactions on mobile devices or
bi-directionally synchronize with QuickBooks Online for
"Many service providers claim to be omnichannel, but real-time reconciliations. The virtual terminal streamlines
few platforms provide bi-directional communication customer management by securely storing customer
across all devices and channels to bring data into a single profiles and histories, managing recurring payments and
place," said Suneera Madhani, CEO and co-founder of updating payment cards on file. Merchants can efficiently
Fattmerchant. "Whether merchants want to add a POS track inventory items, update discounts and pricing and
terminal, shopping cart or mobile device to their networks, manage automated receipts and due date reminders to
Omni can facilitate these requests and more." ensure timely payments, the company noted.
Madhani additionally noted that Omni integrates directly Merchants can create secure payment links on the virtual
into QuickBooks, Salesforce and POS systems through terminal through payment buttons on websites or by
an open API, displaying real-time, aggregated data from accessing Fattmerchant's web-based payment portal and
multiple sources on a secure merchant dashboard. The hosted payments pages. Additional POS options include
more merchants add to it, the more they get out of it, she mobile payment card readers and Android and iOS mobile
stated, adding that it's a powerful tool for accountants and apps designed for active business owners who need to
controllers and simple for business owners to use. accept payments from anywhere.
Essential business tools Subscription-based model

Omni's personalized dashboard provides a single access By combining omnichannel technology with subscription-
view of transaction data and customer analytics across based pricing, Fattmerchant's Omni platform enables
online and in-store payment channels. Merchants can its members to securely accept card-present and card-
view and export data from multiple locations using the not-present payments transactions through a variety of
platform's customized reporting tools. solutions within a single API, company representatives
stated. The platform aggregates sales trends, customer
The payments platform integrates bi-directionally with information, inventory management, transaction histories,
QuickBooks Online and other business software, enabling batch reports, account information. By consolidating
merchants to report and send payments to their chosen solutions, tools and capabilities into a single integrated
ecommerce solutions. The technology suite includes an platform, Omni provides merchants with a simplified
array of business management tools and applications. approach to managing their businesses and processing
payments.
Fattmerchant's Marketplace is a centralized location for
business supplies, resources and solutions, including "Until now, the biggest thing missing from most payment
Fattmerchant's real-time, bi-directional QuickBooks platforms was simplicity," said Jacques Fu, Fattmerchant
Online integration tool. The Marketplace also provides chief technology officer and co-founder. "Omni provides
developers with Fattmerchant's modern RESTful API, business owners the simplicity of having all of their most
JavaScript library and software development kits for vital business solutions in one place, coupled with the
Android and iOS applications. power and reliability of Fattmerchant's processing tools.

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