Page 42 - GS191101

NewProducts

Company: Pineapple Payments
Product: QuickBooks Integrated Application
Website: www.pineapplepayments.com
Contact: info@pineapplepayments.com

Drive efficiency, reduce friction

with integrated QuickBooks

ineapple Payments enhanced its QuickBooks The integrated app connects QuickBooks customer
Integrated Application, an accounting solution and invoice information to generate automatic pay-
designed to improve efficiencies by reducing ment records, eliminating manual and duplicate
P duplicate data entry. The proprietary solu- data entry.
tion supports Windows desktop versions of QuickBooks
Premiere, Pro and Enterprise; a QuickBooks Online version • Sync payments back to QuickBooks The Quick-
is on the company's near-term product roadmap, company Books app's synchronization feature enables mer-
representatives stated. chants to pull transaction data from other payment
sources, such as the Pineapple Payments invoice
Jon Halpern, president at Pineapple Payments, pointed management system, hosted payment pages or mo-
out that QuickBooks is the lifeline of merchant operations bile apps. This can help automate the reconciliation
in numerous industries and business sectors; however, process and automatically keep QuickBooks up to
payment systems that run parallel to QuickBooks require date.
repetitious data entry, which can be time consuming and
labor intensive. "Our QuickBooks Integrated App solves "We wanted to give merchants a way to feel con-
that problem," he said. "Merchants can effortlessly initiate fident about accepting payments without having
transactions from a QuickBooks file or sync outside to manage duplicate reports and reconciliations,"
payments automatically. We've made it faster and easier Halpern stated.
for merchants to bring QuickBooks into the omnichannel Omnichannel commerce
payments experience."
The QuickBooks Integrated Application is a key component
Halpern further noted that the QuickBooks Integrated of the Pineapple Payments omnichannel platform, which
Application embodies the company's approach to creating is designed to make commerce easy and accessible. The
seamless, effortless commerce through a unified technology PCI-compliant app supports USB card readers and multiple
stack. Like the company's expanded technology suite, the users. When paired with the company's electronic invoicing
QuickBooks integrated application is simple to use and solution, the QuickBooks app enables merchants to improve
easy to integrate with proprietary processing systems. As a efficiencies and accelerate remittance times by replacing
true omnichannel solution, it fits a variety of industries and paper-based processes with electronic invoice presentment.
fixed and mobile business environments, he stated. Additional solutions include a payment gateway, virtual
terminals, mobile apps, recurring billing, tokenization and
Import, export data variety of card-present solutions, the company stated.
As one of Pineapple Payments' most popular solutions, the
QuickBooks Integrated Application is valued by merchants In addition to continuously updating and enhancing its
and channel partners for its flexible design and high technology suite, the company is expanding its partner
adaptability, according to company representatives. The channels by working with ISVs, ISOs, agents and referral
app's two key functions align payment processing with partners. "In a seemingly highly commoditized industry,
QuickBooks accounting systems in the following ways: we're working to differentiate ourselves," Halpern added.
"We started off in payment processing and now also operate
• Process payments from QuickBooks: Merchants a proprietary platform. We've progressed a lot over the
can process ACH, credit and debit card payments last few years and have grown both our team and product
from QuickBooks via their Pineapple Payments pro- capabilities tremendously."
cessing account, without leaving a QuickBooks file.

42