Page 31 - GS191202

Education

a set of protocols, routines and tools tions and marketing, product and sales applications. We are beginning to see
for building software applications. In the true potential of the information age, and as the payments industry starts
abbreviated terms, APIs specify how to realize the value of APIs, we will likely see exponential growth of key play-
different types of software interact ers who utilize APIs to improve the efficiency, utility and accuracy of the data
with each other. resources we all depend on.

To simplify a complicated and multi- Connie Spencer-Adams is vice president of partnerships at Womply, a leading software and API
faceted subject, today's APIs can act
as shortcuts that allow vastly differ- partner to the payments industry and the top provider of front office software to small businesses.
ent and insular payments organiza- Contact her at connie@womply.com.
tions, developers, systems and data
resources to benefit from each other
and create enormous value, both for
the payments companies and for the
merchants they serve. It’s a War out there!
Multiple parties benefit from Time to Band together with the Band of ISO’s
multiple data resources
For the purposes of processors, pay-
ments companies, and ISOs, APIs can
revolutionize the way valuable data
is utilized, both in running large
payments companies and in creating
apps, added-value software, POS sys-
tems, merchant portals, streamlined
onboarding processes and business
authentication and underwriting.
The potential uses are nearly limit-
less.
In the information age, nearly every The Merchant Store Presents the ISO Co-op
existing system and information re-
source can be enriched with more
robust business and consumer data. Best Buy Rates in the business!
Inexpensive shortcuts for devel- Customer Service that is actually a service to the customers!
opers and payments companies
True Revenue sharing
Another key benefit of the API revo- Join today for a better Tomorrow!
lution is that companies no longer
have to research, develop, and build
data-dependent software or apps The Merchant Store Promise:
themselves, which is hugely expen- • 60 - 80% commission
sive and takes forever. Rather than • Transaction fees: 4 cents!
shouldering the workload and cost • $5.00 service fee
themselves, companies now simply • Up-front bonus ( does not effect split )
need to find the right • True revenue sharing!
• Wholesale equipment pricing!
API provider with the right data, ac- • Free Terminal and POS placement options!
tivate/integrate the API, and presto, • And, one-on-one support, when and how you need it!
they now have invaluable informa-
tion that can be served up to mer- Real partner solutions for Career minded agents!
chants or utilized internally.
To setup your custom agent program,
APIs can also help legitimize exist- TheMerchantStore Contact us at: 844.898.2884
ing, internal data resources, trans- Minding your business or Visit our website: MerchantCoOp.com
forming questionable, outdated in-
formation into fully validated data LIFETIME RESIDUALS :: UP-FRONT CASH :: WHOLESALE EQUIPMENT
ready for multiple business opera-

31