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government agencies have found In the age of self-service and do-it-yourself technology, there's never been a
NIST guidelines burdensome. And greater need for confident, accessible guides. MLSs who understand customer
most small firms surveyed were not needs will increase customer retention and exponentially grow their merchant
familiar with data protection and portfolios. In the end, next-gen technology is awesome, but helping merchants
consumer privacy regulations; just apply it in unique and innovative ways is the real differentiator.
under half of merchants that collect
visitor data on their websites fail to Dale S. Laszig, senior staff writer at The Green Sheet and managing director at DSL Direct LLC, is
offer an opt-out provision.
a payments industry journalist and content development specialist. She can be reached at dale@
As payments analysts have noted, dsldirectllc.com and on Twitter at @DSLdirect.
POS and IT management are not top-
of-mind for most SMBs, who mostly
think about these things when some-
thing breaks. Merchants may also It’s a War out there!
procrastinate changing or upgrad-
ing systems due to worries about cy- Time to Band together with the Band of ISO’s
bersecurity, equipment integration
issues or entrusting third-party ser-
vice providers with payment trans-
actions and sensitive customer data.
These concerns are valid; not every
technology service provider offers
real-time human support profes-
sionals who listen to customer con-
cerns, make recommendations and
overcome objections.

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