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        The rise is due to popular platforms, like Instagram and
        Snapchat, enabling short form video content, which 91       Often thought of as just for use with
        percent of consumers prefer over conventional static       fraud prevention, artificial intelligence
        media. What once consisted of a static online shopping
        experience is becoming a much more fluid ecosystem         has enormous potential to improve the
        defined by multiple threads of content media.            payment ecosystem for banks, processors,
        8. Digital ID as king                                      merchants and, ultimately, consumers..

        At its core, identity verification has always underpinned
        financial services in order to protect users and meet
        compliance demands. Efforts to help streamline identity   12. Invisible payments
        procedures, such as the creation of long passwords, cause
        friction for customers. Many inevitably forget the long   Invisible payments are dominating the payments industry
        passwords they create, and $70 charges by banks to change   with the likes of payments rings, Uber and Amazon Go,
        passwords cause frustration. In 2020, Digital ID will help   all of which are completely frictionless, with payment
        eradicate these bugbears while providing numerous       details stored inside the product. Across all sectors in
        economic  benefits  and  more  secure  identification  for   2020, businesses will need to keep up with convenience-
        consumers.                                              led lifestyles, placing it at the heart of financial services
                                                                product design.
        9. Relentless collaboration
        Fintech continues to be the buzzword in financial services,   Simon Fairbairn is director of solution development at Ingenico Banks &
        relating to the rapidly evolving technology that is fast   Acquiring. To discover more about Ingenico B&A's 2020 payment predic-
        revolutionizing the industry. However, in order to keep   tions, visit www.ingenico.co.uk/future2020.
        innovating within the industry we can't rely on
        technology alone; it's a team sport. Throughout
        2020, as Open Banking continues to offer more
        opportunities within the payments ecosystem, we
        must continue to collaborate with other players to
        keep innovating.                                  We’re More Than an Authorization
        10. Payments made via cars
                                                           We’re The Best Solution For You and Your Merchants
        The Internet of Things (IoT) is making devices
        smart. For many years we've heard about fridges
        that  consumers  can  make  payments  on,  but  cars
        have been noted as the next big thing to be inter-
        connected. Research highlights that the automotive
        industry could be the most lucrative IoT platform,
        and by 2023 it's estimated that 775 million cars will
        be connected through telematics or in-vehicle apps                             RETAIL/POS   DEVELOPERS
        accounting for $63 billion in transactions that year.
        If these estimations are to be achieved, over 2020        eCOMMERCE
        we'll start seeing IoT payments for gas, tolls and
        food.
        11. Convergence of banks and card payments
                                                                                         MOBILE     QUICKBOOKS
        Due to Open Banking and PSD2, the ability to
        have a card or bank account payment in near-real       Plus ePN offers customized, versatile services
        time starts to enhance the possibilities for how             to help you support your business
        a consumer may wish to pay at the point of sale   EMV • Level III • Inventory • CDM • QuickBooks • Bill Pay • Recurring Payments
        in 2020. We will likely see consumers offered the
        choice of paying by real time payment rather than   Through our ePN Partnership, ISOs/MSPs will experience:
        by card – same outcome through a different route     •  No fee, lead distribution
        with a different charging scheme. This may extend     •  FREE online documentation, development test account, and sample code for
        to initiating a sequence of recurring payments, the       experienced developers
        first in real time, the remainder in a direct debit     •  FREE brandable marketing materials through our Reseller Support Center
        format.
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