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NewProducts
NewProducts

Defeat fraud, enhance ecommerce

with advanced technology

risk engine designed to discern unique behavioral
patterns from user sessions and technology
interactions. Working in real time across devices and
networks, Arkose Detect uses multilayered analysis
to create linkages based on users' underlying intent,
sending user profiles and data to Arkose Enforce,
where dynamic authentication challenges are
created. By identifying hidden signs of fraud in user
sessions and behavioral patterns, Arkose Detect
rkose Labs, a global fraud prevention company, provides insights into the authenticity of requests
updated its Arkose Labs Fraud and Abuse without blocking real customer inquiries.
Prevention Platform, an advanced technology • Arkose Enforce: Arkose Enforce is a challenge-
A suite designed to thwart ecommerce fraud with- response mechanism that complements Arkose
out adding friction to the customer experience. The pat- Detect by authenticating unrecognized requests.
ented technology platform uses telemetry to identify bad Using proprietary visual data that cannot be
actors, then issues a series of adaptive step-up challenges to recognized by machine vision algorithms, Arkose
wear them down, effectively removing financial incentives Enforce creates contextual challenges based on
and removing return on investment, company representa- a user's behavior, profile and past reputation of
tives stated. incoming requests. The unique challenges are
designed to prevent large-scale automated attacks
Citing the company's Q4 Fraud and Abuse Report, published and make the attacks expensive to execute. By
Nov. 5, 2019, Kevin Gosschalk, CEO at Arkose Labs, learning from each response, Arkose Enforce
reported bot-driven account fraud increased 70 percent in improves its ability to predict and prevent future
2019, with one in five new account openings identified as attacks.
fraudulent. The report focused on the company's analysis
of approximately 1.3 billion transactions between July 1 The combined capabilities of Arkose Detect and Arkose
and Sept. 30, he stated. Enforce ensure that only legitimate activity is passed to the
ecommerce site. The challenges provide a playful way for
Gosschalk noted that increasingly stringent global users to validate their identities and assuring merchants
privacy regulations that prevent advertisers from tracking that they are transacting with real customers.
consumers also make it difficult for merchants and security
providers to differentiate between good and bad internet "The challenges use machine resistant images that are
traffic. For example, university students using the same easy for a human to see but impossible for machine vision
iPhone and Wi-Fi network may look suspicious. Advanced software to interpret," Gosschalk said. "The fraudster
technology helps merchants and security providers sort would have to build artificial intelligence to attack each
good and bad traffic without disrupting customers, he unique force that it encounters, but our constantly changing
explained. models, assets and capabilities prevent automated attacks.

Unified platform The system is basically designed to be a battlefield that
gives us control of everything we're doing; we keep laying
The Arkose Labs Fraud and Abuse Prevention Platform down new landmines as the fraudsters fall over the ones in
utilizes real-time intelligence, analytics and adaptive front of them."
step-up challenges to progressively diminish attack
profitability while continuously adapting to evolving
attack patterns. The unified platform combines
a dynamic risk engine with challenge-response Company: Arkose Labs
technology to deliver end-to-end fraud detection, Product: Fraud and Abuse Prevention Platform
prevention and security, Gosschalk stated.
Website: www.arkoselabs.com
Following are the platform's two components: Contact: sales@arkoselabs.com

• Arkose Detect: Arkose Detect is a dynamic
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