Page 30 - GS200402
P. 30

Education



                          Small businesses need credit






                                                                Small business credit benefits
                                                                Beyond the reasons mentioned above, credit is important
                                                                to small businesses for several reasons.

                                                                     •  Better purchasing opportunities: Small busi-
                                                                        nesses with access to credit can take advantage
                                                                        of opportunities when they become available. For
                                                                        example, a supplier might offer a temporary steep
                                                                        discount on products or services that you regular-
                                                                        ly use in a business. Of particular note is that mer-
                                                                        chants and other small businesses are more likely
                                                                        to do more business with whoever provides them
                                                                        with credit, helping to establish a long-term busi-
                                                                        ness relationship between creditor and borrower.
                                                                        A line of credit gives the ability to take advan-
                                                                        tage of such discounts when they occur, cutting
                                                                        the business expenses and enhancing cash flow.

        By Scott Goldthwaite                                         •  Better opportunity for growth: By reinvest-
        Aliaswire                                                       ing in the business, small companies can grow
                                                                        to  a sustainable size.  This is particularly im-
                  ery few businesses can operate solely with            portant in the early years for the company to
                  cash on hand, particularly merchants that can         become established. According to ScaleFac-
                  have periodic spikes in business, revenues and        tor, 34 percent of the smallest SMBs (1 to 19 em-
        V expenses. The need for additional funding is                  ployees) and 43 percent of SMBs (20 to 99 em-
        evident based on estimates that the small and midsize           ployees) use credit cards as their top funding
        (SMB) credit market is half a trillion dollars.                 source, reinvesting profits to grow the company.
        According to a study by the Federal Reserve, 64 percent of   •  Maintain separation between personal and busi-
        small businesses experienced financial challenges. These        ness credit: Owners of very small businesses can
        challenges were particularly acute for startups and those       be tempted to use personal credit cards and other
        with  smaller  annual  revenues.  Half  of  small  business     personal forms of financing to keep their busi-
        applicants secured less than the full amount of credit          nesses running. While that might be unavoidable
        requested, affecting their ability to meet expenses or grow.    as a business starts, it's important to separate per-
                                                                        sonal and business finances. Mixing the two could
        "The challenge for many small businesses is that cash is        put you at risk if your business is ever in trouble.
        the lifeblood of a company," said G. Gerry Hays, professor
        of venture capital at the Indiana University Kelley School   •  Easy access to long-term, emergency funding:
        of Business. "You have to have the money needed to pay          Personal finances are not a good long-term source
        rent, employees and to pay yourself, or you're not going to     of funding, Hays pointed out. In addition to giving
        be in business very long."                                      the business the ability to take advantage of avail-
                                                                        able discounts, the availability of credit on known
        However,   merchant   cash   income   will  typically           terms helps businesses when they have unexpect-
        lag cash outflow because the company starts                     ed expenses, such as a prime piece of equipment
        paying rent, acquiring inventory and incurring other start-     failing, late payment from a supplier or a myriad
        up business expenses before making the first sale. Payroll      of other reasons. With ready credit, the business
        is another expense that, at least in the early going, may       doesn't need to scramble to pay to get the equip-
        need to be paid before enough revenue from sales covers         ment fixed or handle other short-term emergencies.
        the expense. And, as Hays mentioned, the business owner
        will want to be able to pay himself or herself as well.      •  Establish credit history for future  use:  A  busi-
                                                                        ness needs to establish its own credit history and
                                                                        credit score not only to help protect a business
                                                                        owner's personal assets, but also to obtain better
                                                                        rates and have higher credit availability in the fu-

        30
   25   26   27   28   29   30   31   32   33   34   35