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Education

ensuring the pleasure of their retail
experience is protected and that the The trick is to strike a balance between
point of trust for payment is safe.
The P2PE example delivering a great customer experience
while maximizing revenue and, of
A great example of this is the recent
growth in point-to-point encryption course, countering fraud. This sounds
(P2PE). On the surface, the name alone simple, but in reality, it is where the
can be a turnoff, and the technology
and encryption standards employed true battleground lies for the retailer.
are complex. Ultimately, what P2PE
provides is a means to encrypt and
transmit card details so that nothing
sensitive is stored on the terminal,
and anything that is transmitted is It’s a War out there!
secure. Time to Band together with the Band of ISO’s

When it comes to fraud prevention,
P2PE works in a seamless, invisible
manner to protect sensitive customer
data throughout the transaction
process, which is a powerful tool.
It also takes a lot of the financial
and administrative pressure off
merchants, which means the
technology does not further
complicate or disrupt business
operations.
Reinforcing harmony

While P2PE won't solve all of the The Merchant Store Presents the ISO Co-op
challenges that fraud presents, it does
provide a great example of how well-
designed solutions can be employed Best Buy Rates in the business!
in a manner beyond their immediate Customer Service that is actually a service to the customers!
focus and in a way that is conducive
to not just maintaining harmony, but True Revenue sharing
also positively reinforcing it.
Join today for a better Tomorrow!
Fraud prevention shouldn't have to
work alone and against the system. The Merchant Store Promise:
Instead, it needs to be embraced and • 60 - 80% commission
designed into the system, working • Transaction fees: 4 cents!
collaboratively with partners from • $5.00 service fee
across the payments industry to • Up-front bonus ( does not effect split )
provide better, seamless ways to keep • True revenue sharing!
us all protected. • Wholesale equipment pricing!
• Free Terminal and POS placement options!
• And, one-on-one support, when and how you need it!
Simon Fairbairn is solution development direc-
tor Western Europe for Ingenico Group. For Real partner solutions for Career minded agents!
more information on how Ingenico is working
to prevent fraud in the banks and acquir-
ing space, visit: www.ingenico.co.uk/instore- To setup your custom agent program,
payments-fraud-report. To reach Simon, TheMerchantStore Contact us at: 844.898.2884
Minding your business
please email simon.fairbairn@ingenico.com. or Visit our website: MerchantCoOp.com
LIFETIME RESIDUALS :: UP-FRONT CASH :: WHOLESALE EQUIPMENT

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