Page 31 - GS200501_Flipbook
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Inspiration




        Virtual etiquette                                 body can see whether you're wearing sweat pants, for example.
                                                          The host should speak clearly, introduce speakers with confi-
                                                          dence, respond appropriately to questions and unexpected occur-
              n light the COVID-19 pandemic, numer-       rences, and remember to look into the camera.
              ous organizations have pivoted to virtual   6. Engage the audience. Have participants say hello when they
              events to replace traditional in-person     join if the event is small enough. If not, when you begin, welcome
        I gatherings. This is true not just of busi-      everyone and say how much you appreciate their attending. Ask
        nesses, but also of trade associations, faith     questions throughout the event, and encourage responses. And
        communities, educational organizations and        schedule in stretch, chair yoga or other gentle movement breaks
        nonprofits of all kinds.                          to get circulation going. Remember, just because people might be
                                                          relieved that they don't have to travel to a convention center and
        For many, a learn-as-you-go approach has been     schlep from room to room doesn't mean they'll want to sit quietly
        imperative. For example, during a timed writ-     as your presenters drone on.
        ing exercise in a Zoom workshop, a dog barked
        at a delivery arriving at the home of one of the   Also, remember the advice your parents probably pounded home
        participants. The dog owner was embarrassed,    when you were small: practice makes perfect. You can strengthen
        and the instructor realized she needed to tell   your presentations skills this way, as well as discover any potential
        everyone in advance to mute their audio during   technical difficulties and iron them out in advance. And, if possible,
        writing times.                                  record the event so you can repurpose some of its content later for

        Six tips                                        educational purposes or to make connections on social media.
        In addition to informing participants when,
        how and why they need to sometimes mute
        themselves, here are six things to keep in mind                                    Kate Gillespie, President and CEO
        when planning a virtual event.
          1. Determine the true purpose of the event.
          This will guide your planning, including ide-
          al number of participants, who should attend,
          who should present, what to emphasize and
          how long the event should be.
          2. Know your audience. Find out all you can                We are here to help
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          ers. Each has distinct characteristics that will
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          4. Schedule wisely. Choose a time that will       •  Manage your business from wherever
          be convenient for most participants, and cre-       you have an internet connection.
          ate a schedule with variety so people stay
          tuned in. Plan each segment with precision,       •  Gives the ability to email or text receipts.
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          the event unfolds. Don't fly blind.
          5. Choose your host. Decide whether to hire            ISORecruitment@i3verticals.com
          a professional to host the event or have some-                   i3verticals.com
          one in-house do it. Professionalism applies,
          even if you're feeling more casual because no-

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