Page 27 - GS200501_Flipbook

ChapterTitleEducation

they need to. Debilitating pain, mobility issues and lack rules to worry about. Cashless ATM solution providers
of nearby dispensaries are just some of the obstacles they can provide flexible connectivity to support curbside
face. Ecommerce makes it easier for patients to quickly and home delivery models, including 4G, dual-band Wi-
and safely get the cannabis needed to treat their condi- Fi and Bluetooth BLE. They can also support all payment
tions. Having an easy to navigate and efficient ecommerce form factors – NFC for tap-and-go payments as well as
option will save customers time and drive more sales. traditional cards. Plus, they should ensure maximum
security and compliance with state and ATM network
Time to leverage platforms requirements by supporting end-to-end encryption.

Ideally, ecommerce solutions will integrate with the
dispensary's POS system and delivery platform, be user Legal cannabis sales represent one of the fastest growing
friendly (from both the store and customer perspectives), sectors of the U.S. economy, registering a 32 percent jump
and reflect inventory changes in real time. In the midst of in sales from 2018 to 2019, according to New Frontier Data.
the COVID-19 pandemic, cannabis dispensaries have an A low-touch solution
opportunity to leverage these platforms and help make
ecommerce ordering, coupled with curbside pickup and/ In an environment where concerns about the risk of
or delivery services that support social distancing, today COVID-19 infections are rampant, offering a low-touch
and into the future. approach to cannabis sales is critically important to the
long-term success of dispensaries. ISOs and agents that
Secure solutions for a growing sector can help dispensaries optimize the customer buying
By integrating cashless ATM solutions with an ecommerce experience with safe, efficient and secure online ordering
platform, a marijuana dispensary can accept electronic and electronic payment options will benefit from being
payments that customers authorize using their personal early to the game and positioned to capture share in this
identification numbers (PINs), just as they would authorize fast-growing market.
ATM cash advances (from credit cards) or withdrawals Max Miller is founder and CEO of Paybotic, a payment processing com-
(from debit cards). The transactions clear though ATM pany specializing in high-risk businesses, such as cannabis dispensaries.
(debit card) networks, so there are no credit card network Contact him at max@paybotic.com.

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