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Education
New rules of the game trying to create closed environments to ensure they can block out device com-
petitors and lock in customers for their hardware without a serious commit-
Despite the limitations of most new ment to future-proofing. Device independence will best position acquirers and
smart-POS solutions, they have fun- ISOs to make the leap to software-driven acquiring. This is an emotional leap
damentally changed the rules of the for many acquirers, as they are wedded to old norms based on hardware rela-
game. Now the issue for traditional tionships. Ultimately, they should be able to utilize any compatible endpoints
acquirers is whether they can com- and gain greater control over their software-focused futures.
pete on a playing field that is crowd-
ed with new tech players, value-add-
ed resellers, independent software William C. Nichols is vice president and GM Sales Americas, with AEVI. He has spent his career in
vendors (ISVs), and new payment fintech, with experience in strategic marketing, sales, operational leadership and new product ini-
facilitators. tiatives in the highly competitive payments industry both in the United States and internationally.
Contact him at info@aevi.com.
Individually, or in partnerships with
each other, these competitors are de-
livering competitively priced hard-
ware platforms as gateways to new We believe
consumer services and essential busi-
ness productivity tools. Classic pay-
ment terminals, in comparison, seem
over-priced and underpowered. in your
ISOs and acquirers have the oppor-
tunity to leap into the new world of success.
software-driven merchant payment
solutions. To do so, they need to
adopt hardware platforms and soft-
ware environments that allow them Maverick is committed to developing the best
to pre-package tailored, bundled so- technology with agents and partners in mind.
lutions. These need to be fine-tuned Unlike others, our technology was built from scratch.
to particular merchant segments and
easy to sell, easy to use and easy to A true full-service provider with proprietary
support, so merchants can transition technology to power agents with end-to-end tools.
to all-in-one solutions without miss- Family owned/operated providing the dexterity
ing a beat. needed to make you successful.
Benefits of true solution-selling Backed by our 20+ years of experience.
Acquirers and ISOs can use new • All operations handled • Frictionless merchant
smart-POS platforms to foster a con- in-house onboarding & digital
sultative business model that is stick- • Aggressive buy-rates application with simple
ier than the old hardware-focused and transparent sign with your cursor
model. Once merchants get up to revenue sharing • Branding options to
speed with the initial tailored bun- • High-risk merchants white label the entire
dle, the consultant can advise them accepted & multiple experience
on additional apps to improve the sponsor banks • Proprietary payment
shopping experience and make busi- • White-glove 24/7/365 gateway
ness operations more productive and support • Cash discount &
profitable. • Quick merchant funding surcharge programs
(next & same-day and instant • Terminal placement &
This approach will also boost acquir- settlement coming soon) bonus options
ers and ISOs onto the digital on-ramp,
providing access to a wealth of digital
data to improve their own operations. The future is
By applying available analytics tools,
they will gain insight into what apps
and services are most useful to mer-
chants and most profitable to them-
selves. The first step is to determine Learn more at www.maverickpayments.com
the payment platform on which to 800.464.9777
build. Some smart-POS providers are Maverick™ is a registered trademark of Maverick BankCard, Inc. Maverick is a registered ISO of Avidia Bank, Hudson, MA;
Esquire Bank NA, Jericho, NY; Mission Valley Bank, Sun Valley, CA. Copyright © 2000-2020. All rights reserved.
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