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Spotlight Innovatorsators
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Partner, grow with us

Both Burrell and Ginsberg see their program's open-endedness as a true differentiator. From its onset, the strategic
partnership of BlueSquare Resolutions and Super G Funding was designed to support growth and innovation, welcoming
new partners and fresh ideas. They attracted Jeff Brodsly, CEO of Chosen Payments, a Los Angeles based First Data ISO.
Inspired by their entrepreneurial spirit and vision, Jeff became an early adopter and ultimately a partner, adding his
expertise as an ISO originator to the partners' finance and portfolio acquisition experience.

Brodsly was the first to partner with Super G Funding and Blue Square Resolutions, but certainly not the last. "Darrin had
been a mentor to me for four to five years," he said. "When I saw the opportunity to partner with him and Sabin, and fully
understood the potential we have working together, I didn't hesitate." The partners pooled their talents for the greater
good, leveraging their individual expertise and resources. Brodsly still owns 100 percent of Chosen Payments, where he
has consistently achieved large year-over-year growth, making First Data's coveted Presidents Club four years in a row.
As a processor for some of the world's leading retailers, he has established partnerships in select vertical markets and with
the ISV community.

"I recently reached an inflection point in my business, where I realized a majority of my net worth was in one company,
Chosen Payments," Brodsly said. "I wanted to take some chips off the table and diversify myself while keeping 100 percent
of my company and not impacting my clients." Working with Burrell and Ginsberg to structure the perfect deal for his
company made Brodsly want to share his story with other ISOs, noting, "As an ISO, you're working hard every day building
your business, and rarely see the fruits of your labor other than making a comfortable living; so why not diversify your
risk and put some money aside for your future or your kids, use some grow capital to improve operations of your ISO and
not get stuck on the hamster wheel?"

Recent Mercury/Vantiv and Heartland/Global mergers clearly demonstrate that everyone is rolling up, Brodsly said. What
happens to the small and medium guys who have to compete with bigger processors? By joining the collective, we can
leverage our own economies of scale and help each other grow, he added.
Become your own multiplier

"It's no secret that ISOs can use better pricing, better support, better technology, financing, and/or advisory services,"
Brodsly said. "I look forward to welcoming other like-minded ISO's to our team."

Recognizing the increasingly complex needs of today's ISO to stay competitive, this strategic partnership can customize
liquidity options and growth services for ISOs, including:
• Acquisition capital to purchase portfolios or sub-agent residuals

• Marketing capital to purchase terminals or fund marketing campaigns
• Purchase ISO residual streams of any size and on any platform

• Outsourced back office functions to reduce office and personnel overhead

• Allow ISO's to focus on new sales when our staff handles the rest
• Tax efficient sale strategies

• Determining if a loan or sale is right for you
• Providing short and long term exit plans

• Maximizing the hard work each ISO puts into their career

"It takes more than a quarterback to win a Super Bowl," Brodsly said. "It takes collective talent, expertise and focus to
carry the team to a major victory. And that's exactly what we can offer you, as part of our ISO Super Bowl team. Join our
collective, leverage our resources, utilize our technology, get way better pricing, and keep your brand."

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