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IndustryUpdate

Listen Up! Merchant Sales Podcast has new episodes
The Merchant Sales Podcast, a joint project of The Green Sheet and
CCSalesPro, brings insights and information to assist ISOs and merchant
level salespeople with issues that arise due to current events, such as the
COVID-19 crisis, as well as ongoing issues of concern to sales professionals
in the payments industry. Recent episodes, co-hosted by Patti Murphy and
James Shepherd, include the following:
• Activating green agents with cash discounting: Learn how Swipe4Free overcame the chal-
lenges of recruiting and training new agents and built a strong team of cash discounting
sales reps. "It's really simplified the industry," said Chris Benabu, Swipe4Free co-founder
and COO. Also, Patti reports on welcome changes to the Paycheck Protection Program, and
James offers strategies for approaching resellers and ISVs as partners rather than competi-
tors.
• Challenges and opportunities of building an ISO: Gain insights on what to do and not do when
taking business to the next level. "It's important not to cannibalize what you're currently doing,"
said Kyle Morgan, CEO and head of product at Mercantile Processing. Plus Patti reports on changes
in the way people choose to pay, and James fields a question from the field on branding strategies.

Catch these and other episodes at www.greensheet.com/podcasts.php or at
other popular sites such as iTunes and Spotify.

ANNOUNCEMENTS Ingenico's Russian ecommerce reaches $1 billion
Ingenico Group stated that within 18 months of going
Electronic Payments expands live, its Russian Payments Solution reached $1 billion,
Exatouch POS AppMarket outperforming all expectations and becoming one of
the fastest growing payments offerings from Ingenico
Payments and POS leader Electronic Payments, which ePayments. "The success of the solution is credited to
is celebrating its 20th year in business, integrated two Ingenico's deep understanding of the Russian financial
new loyalty applications, Factor4, LLC and Scan Data, system and partnerships it has built within the Russian
with its proprietary Exatouch POS solution. Building on banking ecosystem," the company noted. "Through these
Exatouch's intrinsic loyalty application, the new offer- partnerships Ingenico developed a unique solution with
ings provide merchants greater flexibility over their local access to the Russian financial system and payment
loyalty programs, enhanced customer engagement, and landscape providing local acquiring, local payment
increased marketing opportunities to boost revenues, methods and multi-currency processing capabilities."
the company stated. Factor4 provides stored value card
solutions. The Scan Data Loyalty app furthers Electronic Shift4 launches contactless QR Pay
Payments' initial Scan Data integration, which enables
merchants to automatically report tobacco sales to man- Shift4 Payments, a provider of integrated payment
ufacturers to receive rebates. processing solutions, introduced a new, contactless pay-
ment technology called QR Pay. The technology allows
Flywire homes in on tuition affordability consumers to pay their bill at restaurants, retail stores
and hotels by simply scanning a QR code on the receipt
Vertical payments company Flywire enhanced its digital or payment terminal and completing the transaction on
education platform to help improve tuition affordabil- their phone. There is no additional charge for Shift4 cli-
ity. New international payment plan options empower ents to implement QR Pay at their business, according to
institutions worldwide to provide students more flex- the company. "As businesses across the country reopen,
ible funding options to help them better manage their they will need to adapt to changing consumer prefer-
education expenses during a period of unique financial ences including a new focus on contactless technolo-
constraint, Flywire noted, adding that this functionality gies," Shift4 Payments CEO Jared Isaacman said. "We
builds on existing offerings and is customized to meet developed QR Pay to provide a completely touchless
the needs of institutions around the world with a high payment experience that's secure, safe and convenient."
ratio of foreign students.

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