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Education




        Are you 'prescribing'                                      2.  Reduced fatigue. Business owners don't have to
                                                                   work hard to manage security levels and regulatory
        the right security                                         compliance, or lose sleep over not managing it. This can
                                                                   ease fatigue-causing stress.
        solution?                                                  3. Long-term healthy lifestyle. Businesses become
                                                                   "compliance  and  security  fit."  Everything  runs  more
                                                                   efficiently, without security issues slowing things
        By Sandra Higgins                                          down and preventing a business from moving forward.
        Sysnet Global Solutions                                    4.  Improved mood. Not having to concentrate on

                     hen it comes to leading a healthy lifestyle,   security and compliance can elevate a business owner's
                     eating  the right food, exercising regularly   mood – they don't feel guilty about not paying security
                     and maintaining a positive mindset are key.   enough attention, and there's no need to worry about
        W However,  despite these best intentions and              breaches or facing fees from not being PCI compliant.
        practices, you still might not get all the nutrients your body
        needs for optimal health. To combat this, a doctor might   5. Reduced stress and anxiety. With security matters
        suggest taking a daily multivitamin to guarantee the body   managed efficiently, businesses have one less thing to
        gets all the minerals and vitamins it needs. Makes sense,   worry about.
        right?                                                 Strength in numbers

        This same logic can be applied to the importance of  Having a fully managed data security solution prescribed
        cybersecurity  and  compliance  solutions,  especially  given  by an acquirer also means costs are kept low. Many people
        the current business climate and risks associated with  buy vitamins in bulk to help share the cost with family or
        remote working. Like a doctor prescribing a multivitamin,  close friends. By buying security tools at scale, merchants'
        acquirers can offer security "prescriptions" to help  costs  are  kept  down,  too.  This  means  when  businesses
        merchants maintain business health. The prescription is  assess their budgets, they can be sure their compliance and
        then deployed by a security software provider that, like  security costs are affordable.
        a pharmacy, dispenses the multivitamin of data security
        services and tools to help keep businesses in good health.  When buying a multivitamin, customers typically buy
                                                               from reputable brands so they can rely on the quality and
        Just what the doctor ordered                           effectiveness of the daily dose, as reputable multivitamin

        With the range of data security and compliance solutions   providers undergo meticulous analysis and rigorous
        available, like vitamins on pharmacy shelves, smaller   quality controls during manufacturing. In the same vein,
        businesses can often become overwhelmed by the volume of   businesses expect reliable quality from an acquirer's
        available tools and may forego sourcing their "medication"   prescription.
        altogether.                                            Easy to consume
        To eliminate merchants' stress in determining their data  Multivitamins can provide patients numerous health
        security needs, an acquirer can prescribe one solution that  benefits, but the biggest benefit is having solutions in one
        allows merchants to stay security-fit and prevents them  place, which makes it easier to ensure the body gets all
        from becoming overwhelmed. That way, merchants don't  it needs to stay healthy. When businesses take a security
        buy solutions or supplementary add-ons that they don't  "multivitamin," they remove stress from compliance and
        actually need.                                         security, and provide more time for other pressing tasks.
        Benefits of an all-in-one solution                     If small businesses, in particular, can adopt the habit of
        Like with medicine, merchants need to know a prescription's   taking a regular multivitamin, a straightforward all-in-
        long-term benefits before administering it. With an all-  one solution, to address compliance and security, they will
        in-one solution, the benefits are vast. In addition to easy   be more open to trying other things that may lead to an
        compliance with payments standards (like PCI DSS) and   evolution of their businesses.
        access to appropriate business setup security tools, benefits
        of  all-in-one  solutions  that  manage  merchants'  security   Sandra Higgins is the chief marketing officer for Sysnet. She joined Sysnet
        include:                                               in 2011 as senior vice president of marketing. She is responsible for of
                                                               all  aspects  of  Sysnet's  corporate marketing strategy,  driving  a growing
            1. Increased energy levels.  Business owners have   demand for Sysnet's solutions globally. With over 20 years' experience
            more time to focus on what matters, giving them more   working in the payments industry, she previously held senior marketing
            energy to run other areas of the business.         roles with both Bank of Ireland Credit Card Services and Elavon Merchant
                                                               Services. Contact her at sandra.higgins@sysnetgs.com.
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