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CompanyProfile

Taking payments from hardware to anywhere

or 37 years, Datacap Systems Inc. has designed,
manufactured and marketed a range of innova-
tive integrated and adaptable solutions. The
F company's simple interface and broad compat-
ibility with POS systems enables its products to adapt
to a range of industries while keeping up with evolving
trends and payments industry security requirements.
Distributed by authorized resellers, Datacap's products
and solutions are backed by top-tier installation, service
and support, company representatives noted. ISO/MLS contact:

Datacap's current product offerings may seem worlds Justin Zeigler
apart from earlier models, but the company's core prin-
ciples of security, connectivity, seamless integration and Director of Product
real-time reporting have stood the test of time, stated Jus-
tin Zeigler, director of product at Datacap. For example, 215-997-8989 x132
long before cloud technologies became popular, franchise justin.zeigler@dcap.com
owners could use Datacap centralized servers to view
real-time data across multiple stores, a novel concept in
the 1980s.
couple of years building a hosted platform that is truly
Datacap leveraged its integration expertise with its early omnichannel and turnkey for point of sale providers," he
line of DC2000, DC4000 and DC6000 software-enabled said. "What's unique about this platform is its merchant-
cash registers. The company eventually lifted the integra- facing and dealer-facing components with single-access
tion component from the terminals to create DataTran, views of real-time reporting."
a standalone integration solution that worked with any
POS device. This defining product set the stage for next- Merchants and dealers can use the portal to see a snap-
generation integrations, Zeigler said. shot of trends, transactions they're doing and business
High-speed connectivity intelligence across multiple stores or a single store, he
added. The hosted platform is compatible with hundreds
The decision to pivot from a verticalized POS terminal of vertically focused POS systems. ISOs and acquirers can
company to a horizontal integrated payments provider also white label the platforms to build brand awareness
was not taken lightly, but it was the right move at the with merchants and sales channel partners.
time, Zeigler recalled. "Back in the 90s, we burned ships
in the harbor of what had been a successful business," Backward compatible
he said. "When DataTran became the first iteration of Additionally, backward compatibility is a core value
our integrated payments middleware product, we began at Datacap, Zeigler stated. "We're a long-term thinking
partnering with POS companies that only yesterday had company whenever we make product decisions," he said.
been direct competitors." With the emergence of IP-based "Development and engineering are our most precious re-
payments in the late nineties, Datacap embraced the new sources that we don't ever want to waste; we do our best
trend by building NETePay, a flagship product that Zei- to spend them wisely."
gler characterized as the predecessor of the company's
line of IP-based payments. In 2001, the company intro- Zeigler pointed out that the Datacap team has always be-
duced a multimerchant version, and current iterations of lieved they can stay in their lane and provide value to
NETePay remain a popular choice among merchants and help their partners grow. Whether it's a developer, agent
service providers today, he added. or acquirer, the company wants to keep providing inno-

Forward-looking vative solutions that check all their boxes and help them
move ahead, he added. "Datacap serves a growing con-
As he looked ahead to the next iteration of NETePay, Zei- stituency of manufacturers, partners and resellers that
gler noted that the hosted platform is designed for mid- process 100 billion transactions a year," Zeigler said.
size merchant acquirers and ISOs. In addition to support- "We focus on building long-term relationships and sus-
ing all North American processors and PIN pads from tainable business practices. When we make any kind of
Ingenico, PAX, Verifone and IDTech, the brandable NE- sweeping change to our systems, we do it in a way that
TePay platform will enable users to manage ecommerce doesn't alienate or leave behind a subsection of our exist-
and brick-and-mortar, Zeigler noted. "We've spent the last ing base."
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