Page 26 - GS210302
P. 26

Education


        Residuals – Are you                                          items like authorization and chargeback fees, the ISO

                                                                     often builds room for profitability in this schedule,
                                                                     so carefully review and negotiate these.
        getting a fair shake?                                      •  Revenue split is the percentage of income you'll be

                                                                     able to keep after deducting your Schedule A costs
                                                                     from the total revenue billed to your merchants.
                                                                     Many agents focus completely on negotiating a
                                                                     higher revenue split and ignore the Schedule A,
                                                                     which is a mistake. The Schedule A cost is just as
                                                                     important as the revenue split.

                                                                 Also, carefully review and negotiate the agreement itself.
                                                                 Some ISOs require that you board a certain number
                                                                 of deals each month, or maintain a billing or residual
                                                                 minimum on your portfolio. When you don't meet this
                                                                 threshold, your residuals will not be paid. This concept is
                                                                 called vesting. It's important to understand not all ISOs do
                                                                 business this way.

                                                                 Residuals are paid after the ISO/agent agreement has been
                                                                 signed and the merchant has been billed. That said, it's
                                                                 hard to have control over what's already happened. But
                                                                 here are some things you can do to have some control and
        By Elaina Smith                                          oversight over your residuals
        Secure Bancard                                              •  Before agreeing to Schedule A and split, if possible,
                                                                      run the numbers on an existing, similar portfolio
              f you're an agent selling merchant services, you        and negotiate from there. You'll be able to see
              know you have a variety of ISOs to choose from.         whether you can give a little on one cost to negotiate
              The challenge comes in finding an ISO partner that      another down—which could mean more earnings
        I offers best-in-class products and services that meet        for you.
        your merchants' needs, provides the most competitive        •  Re-calculate your residuals using your Schedule A
        revenue share and pricing, and shares your core values.       every month. Ideally, find an automated method
                                                                      to do this so you're simply refreshing each month's
        Here, I'll focus on finding an ISO that offers the most       data. Usually, mistakes aren't intentional, but they
        competitive revenue share and pricing, so you can             can happen. Most agreements contain clauses
        maximize your earnings potential.                             allowing you to go back only for a limited time if
        Terms to know                                                 the error is in your favor. It's important to stay on
                                                                      top of verifying the numbers on a timely basis.
        First, I'll define a few terms since some of them can be used   •  Before entering into a relationship with an ISO, ask
        differently depending on which party in the agreement         to  see what  type of  residual detail they provide.
        uses them.                                                    If they don't provide you with enough detail to
          •  Residuals are the amount paid to you as a commission     recalculate your residuals, find a company that will.
             on the merchant business that you board with the
             ISO. There are essentially three components to this   You have a choice when entering into an agreement with
             calculation: total amount billed to the merchants   an ISO. While negotiating your agreement is important,
             you've boarded (revenue), Schedule A cost, and the   it's also essential to find an ISO partner that meets the
             revenue split.                                      needs of your merchants. The most successful, long-
          •  Schedule A is the schedule of costs the ISO is charging   term relationships are built on not only shared profits
             you to place a merchant's processing business with   but also shared values and goals. By doing groundwork
             them. These costs don't necessarily equal the ISO's   before entering into a new ISO relationship and setting
             costs unless the ISO indicates that your cost is the   up a process to regularly review your residuals, you can
             pass-through cost. Costs, like interchange and      ensure you are making the most of your sales efforts.
             assessments, are  usually just  pass-through costs,
             meaning they are billing you the same cost that was   Elaina Smith is the CFO of  Secure Bancard, a wholesale ISO based
             billed  to  them by the  card brands.  However,  some   in Alpharetta, Ga. Most recently, she helped develop and imple-
             ISOs will indicate an item is passthrough but will, in   ment  Pioneer by Settlement Data Systems, an SaaS solution that
             fact, build in some margin for themselves, so monitor   enables ISOs to run their business more efficiently. She can be reached
             this until you establish trust with an ISO. On other   at elaina.smith@securebancard.com. 

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