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ChapterTitle
Education

Here are a few ideas about how you can make Some of the most common types of data visualizations are tables,
the data work for you as it pertains to merchant line charts, bar charts and gauges. Also, consider the audience for the
acquiring. analysis. You’ll want to be sure you’re providing relevant content to
decision makers who can detect trends and implement strategies for
• Profile your ideal client: You can use their operational area.
your processing data to help lead you to
the profile of your ideal client. Where are Maximizing value
new merchants coming from? From what
sources? Use the SIC code to determine Obviously, the closer this analysis is to real-time, the better. The older
what types of businesses you attract the the data is and the less frequently it is refreshed, the less meaningful
most and at what average volumes. De- it becomes.
termine in what ways your solution is a
good match for this merchant type and Transactional data should be considered a valuable asset of your
how you can use this information to find payment processing business, not an expensive resource drain. If
more of the same types of merchants. you take the proper steps in maintaining data integrity, interpret the
data to monitor key performance indicators, and then consistently
• Better manage attrition: Data can also be provide this information to key decision makers who can implement
a powerful tool for tracking and possibly actionable strategies, you will be on your way toward making your
preventing merchant attrition. When and big data increase your bottom line.
how are you losing merchants? Are they
leaving after a certain time period? Are Elaina Smith is the CFO of Secure Bancard, a wholesale ISO based in Alpharetta,
they leaving after you bill a certain fee? Ga. Most recently, she helped develop and implement Pioneer by Settlement Data
Do you see a trend in a certain SIC code Systems, an SaaS solution that enables ISOs to run their businesses more efficient-
leaving your solution for another particu- ly. She can be reached at elaina.smith@securebancard.com.
lar solution?

• Discover unmet needs: What does the
data tell you about where there might be
opportunities to provide additional ser-
vices to merchants without them having
to ask you? For example, if sales volume Payment Solutions
is dipping for a certain merchant set, it
could be a good opportunity to offer cash For App Developers
Unlock Your • Analyze profitability: The merchant
advance.

Growth Potential billing and costs data can be used to eProcessing Network provides
perform a detailed profitability analysis
payment solutions that intergrate
on your portfolio. Where are the profit
directly into web pages, shopping
leaks? Where are you spending more
With a BCP Loan than you're making? The best places to carts, third-party software,
start for this type of review are usually
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for your ISO today Displaying the data sample code, and support
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Now that you have analyzed the data, you’ll
need to come up with a meaningful way to
Call Now: 844-531-4957 display it. A dashboard is the most common ePN has payment options to fit all of
way to display KPIs and other results of this your merchant’s needs
bocacapitalpartners.com type of data analysis. Fortunately, there are
many third party dashboard products in the (800) 296-4810
marketplace if you don’t have the resources
to create your own. Data visualizations, or eProcessingNetwork.com
BOCA
BOCA graphical representations of your data, make it
CAPITA easy to convey otherwise complex information. © eProcessing Network, LLC. All Rights Reserved. All trademarks are the property of their respective holders.
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