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merchants free, curated content

"We fill a gap in the market at the cross section of content
and streaming hardware technology," Kelly said. "We use
a high-quality Apple TV hardware platform and with
hundreds of thousands of hours in our content library,
derived from many different sources."

Partner revenue opportunities
Kelly went on to say that Atmosphere TV has built a
tmosphere TV is a video streaming service that profitable commission structure that offers recurring
provides curated content to businesses on origi- revenue options to ISOs and merchant level salespeople
nal, audio-optional TV channels. Describing (MLSs) who place the free service at their customers'
A its channels as refreshing alternatives to linear locations. Merchants appreciate the service and ISOs
cable television, the company said its TV programming and MLSs can build rapport with business owners and
is designed to enliven a range of merchant environments, managers, as the service has been shown to boost per-check
from retail stores and restaurants to hotels, bars and self- average tickets at a variety of environments, he added.
service venues.
Enhancing environments with high-quality video content
Mike Kelly, director of distribution partnerships at is a timely solution for merchants as they reopen after
Atmosphere TV, pointed out that the company's founders the lengthy business shutdown during the coronavirus
wanted to provide businesses with better viewing options pandemic, Kelly noted. As customers flock back to retail
for their customers. "Closed-captioned talking heads, and hospitality environments, operators will want to show
news and reality TV on mute are no way to watch TV at a their customers the improvements they have made to their
business," he said. "Atmosphere TV set out to create a new venues. Our solution can help them do that and more, he
class of TV programming with an audio-optional streaming stated.
TV platform."
Currently working with more than 15,000 businesses
Kelly added that businesses can use Atmosphere's platform worldwide, Atmosphere TV has been growing
to run their own marketing promotions and house ads exponentially—even during the pandemic when the
by using a simple digital signage feature, which he noted company offered operators of all types a free service to make
is something that live TV programming doesn't offer. customers smile, Kelly stated. Participating merchants are
Merchants can choose from over 50 channels, all designed enjoying the experience, and some have completely cut
to keep their customers sitting, eating, drinking and their cable bills, saving thousands a year on TV that is not
spending more money. essential to their business, he added.
Business-first platform "Streaming TV is here to stay, and the competition in the
space is only just beginning," Kelly said. "Cable providers are
Kelly further noted that Atmosphere's platform is built losing customers to streaming platforms like Atmosphere
for businesses, which he observed are cutting cable TV. Together, we can help your merchants save thousands
subscriptions. "We've built a channel for every mood," he per year and better serve customers."
said. "Whether you're a Vermont sports bar or California
laundromat, we have a solution for your business. Our
channels include CHIVE TV, Red Bull TV, America's
Funniest Home Videos and BeachBumTV, and are designed
to reach audiences of all kinds, without negativity, talking Company: Atmosphere TV
heads or politics."
Product: Atmosphere TV
Atmosphere TV channels offer rich, curated content for a Website: www.atmosphere.tv
wide range of vertical industries, Kelly noted, including Contact: mike.kelly@atmosphere.tv
bars, restaurants, health clubs and spas, medical waiting
rooms, hair and nail salons, hotel lobbies, airports, casinos,
golf courses, cannabis and CBD dispensaries and stores,
and laundromats.
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