Page 34 - GS210701

NewProducts
NewProducts

Quickly embed payments in specialized software

Integrated payments options

Lodes went on to say that the company offers sandbox en-
vironments, APIs, swagger documents, web services and
software development kits to linked2pay partners. These
tools simplify a range of integration options, including on-
boarding and payments integrations, credit card, EMV and
ACH acceptance technology, API documentation in mul-
tiple coding languages and a secure credit card vault for
ayment technology provider linked2pay teamed recurring payments. All solutions and documentation are
with PAX Technology Inc. to simplify integrat- backed by knowledgeable technical experts who provide
ing payments with vertically focused solutions. hands-on support, he stated.
P Combining PAX Android payment technology
with linked2pay's software development toolkit and API The linked2pay semi-integrated payment solution, pow-
libraries has leveraged complementary technologies, stated ered by PAX, delivers the tools software developers need
Bill Lodes, chief revenue officer at linked2pay. Lodes point- to efficiently add integrated payment capabilities to their
ed out that by leveraging complementary technologies, software solutions, Lodes noted, adding that PAX has a
PAX and linked2pay have made it easier for independent long history of providing leading-edge semi-integrated so-
software vendors (ISVs) to seamlessly embed payments lutions to retail and hospitality markets. These PCI com-
into their software solutions. pliant solutions can be tested in sandbox environments for
validation and certification before going into live produc-
"PAX Technology allows linked2pay to deliver the latest in tion, are market ready, and provide linked2pay customers
smart terminals to our ISV partners," Lodes said in a state- and partners with access to the PAX Marketplace, which
ment. "By providing a secure card-present solution, as well includes over 4,000 business apps, he stated.
as a full suite of payment solutions including semi-inte-
gration, into their software, linked2pay together with PAX "We created a single platform with cloud-based solutions
provides a powerful competitive advantage." that are easy to integrate, with tools and solutions that help
business owners differentiate," Lodes said. "Product of-
Comprehensive toolkit ferings like Instant Merchant Settlement can dramatically
optimize revenue and kept many small businesses afloat
In addition to making integrated and semi-integrated An- during COVID."
droid payment terminals available through its partnership
with PAX, Lodes noted, linked2pay offers essential tools, Channel partner benefits
resources and APIs to software developers and a rich pro-
cessing platform that supports credit cards, checks, ACH, Lodes noted linked2pay has provided technology and
instant merchant settlement and Real-Time Payments white-label solutions to ISOs, agents and sales channel
(RTP). In addition, he pointed out that linked2pay's In- partners for years. "Our solutions can be sold under their
stant Merchant Settlement improves cash flow by enabling brands or ours and include full automation and 24/7 sup-
participating merchants to access their funds in minutes. port," he said. "Partners can use a customized dashboard
"ISVs can deliver omnichannel payments enabled by our on our portal to track all deals, commissions and volumes."
powerful platform including onboarding automation, risk Lodes stated that linked2pay focuses on creating technol-
management tools, the latest in security and Real-Time Pay- ogy that helps its partners and their customers differenti-
ments from one partner, as opposed to multiple providers," ate. PAX and linked2pay support a variety of verticals, with
Lodes said, adding that the platform's innovative technol- a consistent EMV kernel across all equipment. "Technology
ogy stack and advanced automated technologies enables partners can integrate and access linked2pay solutions
ISVs to onboard new merchants in minutes. within hours, while customers can access the ability to take
payments from their customers in minutes," he said.
As an innovator in delivering payments technology, linked-
2pay continues to develop both integrated and non-integrat-
ed solutions that enable business partners and customers to
securely manage processing and risk, Lodes stated. "We've Company: linked2pay
spent the last 20 years building innovative and emerging Product: Integrated Payments Solution
payment technology for our partners and merchants," he Website: www.linked2pay.com
said. "Our integrated payments APIs allow software devel-
opers to customize a payment solution by easily onboard- Contact: sales@linked2pay.com
ing new merchants and seamlessly embedding payments
into their software solutions."
34