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NewProducts
NewProducts

Drive sales, engagement with

virtual brand ambassadors

Three ways to deploy

Beveridge pointed out that retailers and service providers
can deploy VIBA in three different ways: with QR codes
that enable engagements on smartphones and connected
devices; via websites using video bot widgets to captivate
online shoppers; and with self-service kiosks placed in
indoor and outdoor environments that offer 120 different
configuration options. "VIBA provides a new paradigm
he Revenue Optimization Companies (T-ROC), shift for connecting customers with live expert agents,"
a global provider of technology solutions for Beveridge said. "Valerie can answer questions, demonstrate
the retail market, launched VIBA, a contactless products, play videos, share product specs, discounts and
T digital display designed to increase sales and display and print relevant paperwork." These interactions
customer engagement. The solution can be configured can be recorded for sales and training purposes.
as a freestanding totem, according to Brett Beveridge,
founder and chief executive officer of T-ROC. "VIBA is a VIBA gives retailers a competitive advantage by enabling
contactless solution that connects customers with expert retailers to give customers immediate answers about
agents or with a bot named Valerie, think Siri or Alexa," product and services, Beveridge noted. The company's
Beveridge said. "VIBA stands for "Virtual Interactive Brand website includes video demonstrations and opportunities to
Ambassador." book a demo. VIBA has been shown to improve conversion
rates, drive revenue, increase coverage, strengthen brand
Beveridge noted that when retailers configure VIBA as free- loyalty and improve customer satisfaction, while lowering
standing in-store display, a virtual bot or live sales agent costs and elevating productivity, he stated.
can answer questions, offer advice, show them videos and Assisted selling solutions
even point them to products in the store. Retailers can also
offer VIBA as a digital app that assists customers from the Known for its specialized approach to wireless and electronic
comfort of their homes and connected devices, he added. technologies and software, T-ROC combines people-based
High-tech, zero-touch services, applications, technology management, mystery
shopping programs, market research and competitive
VIBA is a zero-touch, contactless sales and customer service insights related to the complex needs of assisted selling,
solution that is designed to solve problems while meeting Beveridge stated. Noting that T-ROC provides an array of
social distancing guidelines. Using innovative VIBA tech- managed services, from in-store sensors, robots and demos
nology, the solution integrates live agents with artificial in- to IT systems, Beveridge said the company is helping leading
telligence (AI) and natural language processing (NLP) to retailers and Fortune 500 brands select, install, manage,
create a consistent customer experience, Beveridge stated. monitor and maintain assets based on their specific needs.
A single virtual brand ambassador can simultaneously
handle hundreds of different stores in local languages, and "Today's retail shopping experience is different than
in overflow situations, it will direct the shopper to another even a few years ago," Beveridge said. "Having a partner
available brand ambassador to ensure there are no delays, who understands the entire lifecycle of traditional
he added. "By maximizing in-store coverage and access to retail operations is essential for delivering a sustainable
team members and minimizing wait times, VIBA increases competitive advantage, for now and into the future."
sales and product loyalty," Beveridge said. "VIBA can also
display key content, such as product videos, promotion,
documentation, specs and use cases relevant to the custom-
ers' needs."
Company: The Revenue Optimization
Customers can use QR codes on mobile devices to activate Companies (T-ROC)
VIBA throughout a physical store, which Beveridge likened
to having a personal concierge to accompany them at their Product: VIBA
own pace, providing always-on assistance and engagement Website: www.trocglobal.com
as needed. He added that VIBA is a flexible tool that can be Contact: brett@trocglobal.com
used anywhere with integrated technology on kiosks and
mobile devices that provides an ideal shopping experience
from home or on the go.
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