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IndustryUpdate

New episodes for Merchant Sales Podcast

A joint project of The Green Sheet Inc. and CCSalesPro, the Merchant Sales
Podcast is hosted by Patti Murphy, senior editor at The Green Sheet, and James
Shepherd, CEO at CCSalesPro. Episodes showcase interviews with industry
veterans and subject-matter experts, insider reports on industry trends, and
questions from the field.
Following are four of the many episodes you'll find on iTunes, Stitcher and
Spotify, as well as at www.greensheet.com/podcasts.php:
• 1099 or W2 – Choosing the best sales team structure: This question comes up often when ISOs
are building out their sales teams. In this episode, Patti interviews James about considerations
that inform the best answers. Then Patti's reports on a new push by PayPal into the brick-and-
mortar merchant space.
• Reimagining Customer Loyalty: Learn how Enroll & Pay, a card-linked loyalty service, helps
merchants drive sales and ISOs and merchant level salespeople (MLSs) grow their portfolios.
"It's a real churn killer," said Brian Booth, Enroll & Pay's CEO and founder. Plus, James offers
advice for choosing the right processor to sell for, and Patti reports on how "weaponized con-
tent" is driving the fraud economy.
• Evolve Your Sales Approach, or Perish: ISOs and MLSs that aren't selling online merchant solutions
risk obsolescence. And Danny Mikhail, founder & CEO of Zuza, explains why that is in this episode's
featured interview. In the next segment, James advises listeners to not abandon terminal sales just yet.
He also offers a formula for evolving your business
• Advice for Selling Big Merchant Accounts: Discover how Quincy McKnight is creating a referral
network to help his company, Covenant Pay Partners, build a book of big-business accounts. Then
Patti's report on the latest developments in crypto payments, and James offers his take on the three
pillars of effective training.

ANNOUNCEMENTS MYPINPAD gains SPoC certification in Australia

MYPINPAD reported that after making history ear-
Blackhawk launches Enterprise lier this year by being the first Contactless Payments
Digital Gifting on Commercial off-the-shelf (CPoC) solution approved
in Australia, it has now also received Software-based
Blackhawk Network released the Enterprise Edition of PIN Entry on COTS (SPoC) certification. "This makes
its Digital Gifting solution. For 2020's year-end holiday MYPINPAD the first company to achieve both types
season, digital gift card sales increased more than 80 of certifications in the region," the company noted.
percent, and sales continue to trend upward this year, MYPINPAD's SPoC solution enables card payment
Blackhawk noted, adding that with faster, streamlined acceptance by means of card insertion or tapping onto a
onboarding, the network's new edition will enable card reader paired with merchants' iOS or Android tab-
retailers to have digital gifting up and running well in lets and smartphones with the option of using PIN entry.
advance of peak holiday shopping season.
Zip, Quadpay unveil unified brand
The solution offers all the benefits of Blackhawk's
proven SaaS platform, now with faster onboarding, the In 2020, global payment technology provider Zip Co Ltd.
company said. The platform is available to U.S. custom- acquired the U.S. buy now, pay later (BNPL) platform
ers and is expected to be available in additional markets Quadpay. Zip is now unifying its global business under
later this year. Other key features Blackhawk mentioned the Zip name to increase brand awareness and leverage
include ability to deliver great customer experiences more resources with the aim of leading the future of
through the branded, mobile-optimized platform, and digital, universal payment technology.
extensive promotional capabilities.
Under one global identity, Zip is investing deeply to
escalate its brand awareness across 12 markets and five

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